Essential brand innovation update: November

L’Oréal rolls out AI chatbot for recruitment​

L’Oréal has launched its first conversational platform for resourcing with Mya Systems, a startup providing AI solutions for the recruiting industry.

The chatbot seeks out candidates online who are searching for roles within the beauty industry (for example, beauty advisors), and connects the candidates with relevant roles.

Read our full report here​.

Air diffusers making skin care claims? Ultrasonic effort​

Sanatio Naturalis has launched two new Ultrasonic Aroma-Diffusers for air clarity and skin hydration, tapping into the rising trend of holistic wellness and its potential for personal care.

Rather than a traditional skin care application, the launch of aroma diffusers with skin care benefits claims suggests brands are looking at new and inventive ways to offer consumers an all-round wellness experience in personal care.

Read our full report here​.

New app to help consumers avoid ‘undesirable or allergenic’ cosmetics ingredients​

The free app, called QuelCosmetic, is now in its second version, which designers say is even more practical and well adapted to thee needs of each consumer profile.

The French app for mobile devices is aimed at consumers who want to check the ingredients in their beauty products for safety and lack of skin sensitization potential. Discover our full report here​.

Henkel launches app for point of sale: Choicify​

Henkel, parent company of hair care player Schwarzkopf, has announced the launch of new app designed to assist consumers when looking to find the right hair colour shade for them.

Choicify, the app, comes from Henkel’s Beauty Care division, and our full report on the launch can be read here​.