Founded in 2015, the Singapore-made brand is the brainchild of founder and director Lynn Yap.
A chemist with over 20 years of experience, Yap began to formulate natural, paraben-free and silicone-free hair care products out of necessity after she began to suffer from hair loss due to menopause.
“I am naturally curious and curiosity leads to invention. I believe nothing is absolute, even when you find an answer, it’s still not the absolute. There is always something better.”
By that time, Yap had already noticed a shift in the hair care market and felt that her products could fill that gap. “In the past, [personal care companies] never understood the importance of scalp care. Scalp was silent. Then the industry changed, it became less about silky soft hair and more about hair loss prevention.”
She elaborated that due to the rising levels of urban stress, hair loss and itchy scalp became more of a concern among consumers. “In the past, hair loss was associated with old age, but now we see young people with hair loss as well.
“What makes Singapore different is our stress level and pace of life. It is something that I am very concerned about. When you are stressed, the skin gives way.”
Additionally, she also came to be aware of a common issue in hair salons when a friend sought her help for a problem in his salon. “A friend who owns a hair salon called and told me some of his staff was getting rashes on their hands. He asked me for some help, so they tested my products for six months.”
Thanks to Yap’s products, the rashes disappeared.
“Being in the raw materials space, we are very careful and mindful of the safety of ingredients and the impact of impurities,” Yap stressed. In order to get the quality ingredients, Yap said she uses natural ingredients that have gone through a fermentation process.
Yap added that it is equally important that her products are sustainable, as such, her products do not contain silicone to ensure product rinses of easily. “The faster it rinses off, less water is needed. It saves electricity and helps reduce carbon footprint.”
Believing strongly that Clynn by Nature is the solution to many people who suffer from hair loss or skin issues like psoriasis, Yap submitted a dossier to the National University Hospital, and received approval to stock her products at their pharmacy.
“Dermatologists tested and loved the product, so they recommend it to patients, especially younger people with hair loss issues. Doctors are restricted in terms of what they prescribe, some younger patients do not want to be on medicated shampoos on long term, which can be expensive and smelly.”
The glowing testimonials from medical professionals pushed Yap to try and expand further into the retail space to more accessible locations.
The brand has recently found a new home on the shelves of Nishino Pharmacy at Ngee Ann City and Shaw House, which are both situated along the bustling shopping belt of Orchard Road. In addition to the shelves, Clynn by Nature is also available online through its website and e-commerce platform Qoo10.
Yap expressed that she is eager expand further domestically, which will help her reach her goal of introducing Clynn by Nature to overseas markets.
Her ambitions do not stop there. She revealed that she already has new products in the pipeline and is thinking about creating a body care range for sensitive skin, which the market is already asking her for.
“The advantage of moving to B2C is that I am more connected with the consumer, and I learn about the issues they face and try to see what solutions I can offer.”