Fragrance trends for the EMEA region: 2019

“Looking at the fragrance trends of the new year, well-known themes with new interpretations will become very popular,” the company suggests.

“Previously hidden facets of France, the new positive image of hemp, inner peace and coral, as a trend colour, serve as inspirations for new fragrance creations.”

Rediscovering France​

No other country stands for luxury and elegance like France, Bell suggests, and the company reckons this will be a defining feature for fragrance in the coming year.

“The focus here is on the jewels of the breath-taking landscapes between Brittany and the Côte d'Azur: alongside lavender in exciting variations, e.g. with truffles, the popularity of sea fennel and oleander as plants less used in cosmetics has increased,” it explains.

“Up to now, the former was mainly found in the gourmet kitchen and its appearance is reminiscent of algae. The fresh yet bitter-salty scent of the umbellifer is not only perfect for personal care products, but also for detergents.

“Whereas sea fennel, due to its exotic character, is primarily used solo, the opulent scent of oleander are mainly found in combination with other nuances. For example, with notes of sparkling champagne, the floral fragrance turns into a harmonious combination that provides a refreshing variety in everyday life.”

Hemp revamped​

Hemp, cannabis and CBD oil are seeing new and renewed interest as a trend across beauty and personal care, and Bell reckons this is true in fragrance too.

“While only a few years ago hemp could only be mentioned behind closed doors, the useful and ornamental plant is now becoming more present than ever in the beauty segment,” the company suggests.

“Hemp is said to strengthen the immune system and fight skin diseases. Rich in nutrients and vital substances, this product is particularly recommended for sensitive skin, as it is said to strengthen the skin's moisture barrier. Hemp thus has the best basis to further establish itself as a trend.”

A little luxury in everyday life​

With pressure, stress and time-poor consumers only on the rise, Bell suggests that products that can offer a pampering element will see popularity this year.

“In our fast-moving world, moments of relaxation are an important commodity. Fragrances help to find inner peace and time for yourself - the so-called "Me Time",” the company says.

“Both fresh and slightly spicy notes, which are also used in aromatherapy, are suitable for this purpose. Generally, soft and soothing fragrances that are neither too sweet nor too dominant are effective.”

"Living Coral" - a dignified colour in new splendour​

Living Coral has been picked out by Pantone as its ‘Colour of the Year’ for 2019, and Bell suggests fragrance players can take inspiration from this.

“Coral red with golden undertones shows the perfect combination of the natural and digital realities. It is a comforting colour that is found both in nature and has a vivid presence on social media,” the fragrance player suggests.

“Bell's perfumers have been using the ubiquitous colour as inspiration for new compositions ranging from summery-maritime notes to floral-powdery nuances, which are ideal for cosmetics, fine fragrances and trendy household care products.”