Croda expands Halal portfolio as Indonesia puts new Halal legislation into effect

By Amanda Lim contact

- Last updated on GMT

Croda expands Halal portfolio as Indonesia puts new Halal legislation into effect
Croda International expands Halal ingredient portfolio in anticipation of rising Halal demand as ahead of Indonesia’s October 2019 deadline to have all cosmetics certified by Majelis Ulama Indonesia (MUI).

The company has achieved Halal-certification for 15 biopolymer ingredients manufactured at their Ditton site in the United Kingdom.

The latest Halal additions brings the total number of Halal-certified raw materials available from Croda’s manufacturing sites around the world to 743.

Expecting a demand

Phyllis Chua, regional marketing manager, said Croda expects to see sustained growth in demand for Halal certified products in view of the forthcoming implementation of Indonesia’s Halal Product Assurance later this year.

The specialty chemicals company gained approval from Instituto Halal de Junta Islámica, which is the only Spanish certification organisation recognised by MUI, Indonesia's Muslim clerical body.

According to Instituto Halal de Junta Islámica, Indonesia alone has a potential of over 250 million consumers.

Aside from Indonesia, Instituto Halal de Junta Islámica is approved by Jabatan Kemajuan Islam Malaysia (JAKIM) and Majlis Ugama Islam Singapura (MUIS), the top Muslim organisations in Malaysia and Singapore respectively.

Regardless, Chua noted that Indonesia continues to present a sizeable opportunity for Croda to accelerate its growth strategy. “It’s large and relatively young population, as well as new economic stimulus to boost growth are expected to provide support for continued foreign investment by multinationals into sectors including the personal care and consumer goods industries.”

She noted that Croda is witnessing non-Muslim consumers buying into the Halal beauty trend for ethical reasons. “Brands are extending their appeal to consumers who are choosing ethical personal care and beauty options as Halal claims resonate with cruelty-free and other ethical values.”

New Halal portfolio

Croda’s Halal ingredient portfolio consists of a range of products including surfactants, emollients, humectants, inorganic UV filters, rheology modifiers, gelling agents, specialty blends and bases, active ingredients as well as botanical extracts.

“The 15 newly certified biopolymers reinforce Croda’s efforts in helping beauty and personal care brands gain access and deliver their proven benefits to high potential Halal markets globally, as well as influencing other countries where Halal-safe personal care continues to be evolving as a facet of the ethical lifestyle movement,” ​said the company.

The new Halal-certified ingredients focus on both hair care and skin care, said Croda.

The hair care range consists of ingredients that have benefits such as strengthening, repairing and. thickening as well as moisture regulation, frizz control, extreme heat protection and style retention.

Benefits of the skin care range includes instant smoothing, tightening and moisture regulation. Additionally, the ingredients can be used as film-formers to boosting the efficacy of UV filters.

Formulators who are interested in Croda’s Halal-certified range of ingredients get access more information by requesting the company’s ingredient guide.

The guide contains a comprehensive lists of the company’s raw materials and the different types of Halal certifications to help develop formulations that meet Halal compliance.

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