Aussie beauty brand targets Chinese consumers with anti-pollution skin care

The luxury brand signed an exclusive agreement to Reach China to distribute its products into China via the diagou channel, DiagouSales.com.

“We realised that there’s a hole in the Asian market for products that target the effects of air pollution and aging in China,” ​said Managing Director Belinda Cabria.

Air pollution, Cabria explained, can be extremely damaging to the skin. “It can cause irritation, uneven skin tone, premature aging and even cancer. Every day people in China face billions of pollution particles that damage the skin, clog pores and cause discoloration of the skin.”​

“We believe our skin care range is like nothing else on the market and will provide critical support and assistance for Chinese consumers dealing with air pollution related skin issues.”​

Unique anti-pollution regime

QoQoB’s three-step skin care system activates the skin’s natural detoxification and pigmentation mechanisms to combat skin concerns such as irritation, uneven skin tone and premature aging.

The first product, Phyto-Dermabrasion, exfoliates skin and removes pollutants. The second, Phyto-Activation, prepares and infuses vitamin C and antioxidants into the skin.

The products work together to resurface and refine the skin by boosting the natural exfoliation process and encourage cellular regeneration.

The last product of the regime is Phyto-Concentrate, an antioxidant moisturiser to soothe, lighten and even out skin tone.

The products also contain a patented ingredient that allows product to deliver Vitamin C deep into the skin.

“What makes the system more unique is that it has micronised ingredients that are so small that it can deliver Vitamin C deep into the skin. We have patented the ingredient that helps make all of this possible,” ​said Cabria.

Cabria highlights that QoQoB’s range is made with native Australian ingredients such as Kakadu plum, macadamia nut oil and white willow bark. “Our skin care range is one of the best in the world. Made in Australia from Australian ingredients, our formulations, packaging and ingredients are of superior quality.”​

She hopes that the brand’s strong Australian origin will help put it on the map in China.

“The China market loves product from Australia because they are trustworthy and they actually work. There are products out there that promise so much but don’t deliver results. With our products, we really put high-quality, high-intensity ingredients into our system.”​

Asian expansion

Cabria revealed that QoQoB is currently working on expanding its product line. The brand plans to launch a cleanser, an eye cream as well as a range of body care products.

The brand hopes to expand its presence in China via e-commerce platforms such as Tmall and JD.com.

Eventually, the brand’s goal is to expand across Asia to countries such as Singapore and Korea.

“I would like to see the brand grow and become something people talk about because the results are so high-quality. The product does so much more — like anti-aging, plumping and hydration – that I think it will help all skin types.”​