Matha Tilaar sees Intercolor affiliation as a platform to elevate Indonesia’s Halal cosmetics industry

By Amanda Lim

- Last updated on GMT

Matha Tilaar sees Intercolor affiliation as a platform to elevate Indonesia’s Halal cosmetics industry
The Matha Tilaar Innovation Centre (MITC) hopes its new Intercolor membership will have positive impact on Indonesia’s Halal cosmetics industry.

Formed in 1963, Intercolor is an independent non-profit organisation that consists of colour experts that determine global colour trends that referenced by various countries, including Indonesia.

Part of the Matha Tilaar Group, MTIC will represent Indonesia as the 17th member country in determining global colour trends in 2020.

“MTIC hopes that by joining Intercolor, it will have a positive impact on the development of the Indonesian cosmetics industry. Through MTIC, it will absorb Indonesia's energy to be poured into colours that will be proposed to Intercolor,” ​said the company

Voice of the people

The Indonesian company said that membership was about more than just colour, and also another way to represent its Muslim consumers.

“Our company is really concerned about Halal factors, it's one of the important aspects for us since we must cater the needs of our Muslim consumer,” ​a Mathar Tilaar representative told CosmeticsDesign-Asia.

“We hope that by joining Intercolor, we can share this knowledge with our fellow members. Whatever colour that’s going to be a trend, the formula and the pigment for the product… should be safe and Halal for the consumer.

"Regardless of the world colour trends, it should not be forgotten that the majority of Indonesia's population is Muslim so we are more careful in issuing products,”​ said Kilala Tilaar, Corporate Creative Innovation Director of MTIC

Exclusive membership

Tilaar expressed that joining Intercolor as a member was a difficult process.

“Western European countries initially looked down on us. However, they started to notice us when we did our presentation and submitted our book about how we have created colour trends for 48 years, and that our business is not merely looking for profit but is also responsive to environmental issues, as well as paying attention to wider community,"​ he said.

According to the company, MTIC impressed Intercolor with its efforts in exploring and developing Indonesia’s natural environment, which the company calls “bioprospecting”.

“This could become a valuable insight for the process of determining colour trends. MTIC’s seriousness in this matter was acknowledged by… the Ministry of Research and Technology and Higher Education of the Republic of Indonesia,” ​said the company.

Uniquely Indonesia

Currently, Intercolor consists of members from countries such as USA, France, Japan, Korea, China, Switzerland, England, Finland and Spain.

Through MTIC, Indonesia will be able to bring its own cultural uniqueness into determining future colour trends. MTIC hopes this opportunity can prove the potential of the nation's diverse wealth “through colours that inspire globally.”

“Indonesia has its own uniqueness, namely a large country with a population of 270 million people, 17,508 islands, 300 ethnic groups, and 748 languages. All of those extraordinary natural resources can be a very rich source of inspiration for the world colour trends,” ​concluded Tilaar.

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