Vegan collagen: Korea’s AHC adds Geltor’s human variant to best-selling eye cream

By Amanda Lim contact

- Last updated on GMT

Geltor’s vegan human collagen is now being used in Ageless Real Eye Cream for Face, the latest version of AHC’s best-selling eye cream range. ©GettyImages
Geltor’s vegan human collagen is now being used in Ageless Real Eye Cream for Face, the latest version of AHC’s best-selling eye cream range. ©GettyImages
Geltor’s vegan human collagen is now being used in Ageless Real Eye Cream for Face, the latest version of AHC’s best-selling eye cream range.

AHC is manufactured by Kolmar Korea, which said the deal reflected growing consumer demand for high-performing clean animal-free products was increasing.

Biodesigned Human Collagen

HumaColl21 is a commercial human Type 21 collagen, which was identified by Geltor as essential to the generation of type-2 and type-3 human collagen, which help to maintain the elasticity and youthfulness of skin.

It is the second product from Geltor after Collume, which was previously known as N-Collage.

Geltor claimed that the product can improve skin collagen content, reduce wrinkles, firm skin, improve elasticity and moisturisation.

Geltor co-founder and CEO, Alex Lorestani said: “HumaColl21 opens the door to not only better results, but a better overall process that can safely be used across beauty, the food and beverage industry, and beyond."

He added: “The benefits of biocompatible collagens are intuitive to customers in the Asian market, and the results we’ve seen in the clinical trials of HumaColl21 are completely backing that intuition up. We’re looking forward to working with select partners throughout Asia-Pacific on building breakthrough brands with this bioactive collagen.”

Lorestani said the company was ‘grateful’ for the opportunity to work with Kolmar.

He added: “We’re so grateful for the opportunity to work with one of the most innovative skincare companies in the world. Bringing Geltor’s technologies to the Korean skincare market first is exciting because of its emphasis on performance, quality and transparency.

“These are features that consumers around the world are demanding, and you can see that clearly in K-Beauty’s growth and global reach. We’re thrilled to have the chance to power some of K-Beauty’s most iconic products with Kolmar.”

Enhancing a best-seller

Ageless Real Eye Cream for Face is the seventh product in AHC’s best-selling Eye Cream For Face range.

According to the company, the range is a top seller in Korea, occupying 38.5% of the domestic market share.

Kolmar estimated that it has sold 71.11 million units since the launch of the first Real Eye Cream.

Even though it is marketed as an eye cream, it can be used on other parts of the face.
Kolmar believes this multifunctional feature is one of the reasons the product is so popular.

Ageless Real Eye Cream for Face launched in-store and on a domestic shopping network in January and managed to sell 80% of prepared stock through pre-orders.

Aside from HumaColl21, the formulation also contains 25 different peptides and bioxicose, AHC’s exclusive antioxidant ingredient.

It also utilises ultrafine micropressing technology co-developed by Carver Korea and Kolmar.

Recently, Kolmar was successful in acquiring a patent from the Korean Intellectual Property Office for this technology.

The technology claims to increase the efficacy of the product by splitting the formula particles 1/300 of the size of pores.

A researcher from Kolmar said this maximises skin absorption and accelerates the process for improved skin.

The company said it tested the product on 55 subjects to prove its whitening and anti-wrinkle effects.

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