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WATCH: A Sensitive Issue – How the rising trend of sensitive skin among consumers is changing the personal care industry

By Amanda Lim contact

- Last updated on GMT

With more consumers seeking products tailored to sensitive skin, is it safe to assume that the incidence of sensitive skin is rising among consumers? We speak to two skin care experts and industry insiders to find out why the trend is rising and how it is changing the personal care industry.

While it may not be possible to pinpoint the exact cause of this trend, our experts believe poor lifestyle habits, urban aggressors and overconsumption of skin care are some of the key contributors to the rise of sensitive skin.

To learn more about the history of the sensitive skin trend in Asia, we sat down with veteran skin care expert and author Bing Han. We also discuss how personal care companies are reacting to consumer’s increasing demand for safe and effective products for sensitive skin.

Later we speak to Rachel Chan, chief of relationships of Luxe Botanics, a Singapore-based green beauty label about how the trend is driving consumers to seek out green beauty products. She also explains how this trend is pushing brands like Luxe Botanics to bring consumers products backed by clinically-proven ingredients and scientifically-backed efficacy.

Take a look at our video for more.

Related topics: Market Trends

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