Beauty Broadcast

WATCH: Reshaping luxury – How the new values and attitudes of consumers are redefining luxury beauty

21-Jun-2019 - Last updated on 28-Sep-2021 at 13:34 GMT

How can luxury brands connect with an increasingly diverse, empowered and eco-responsible millennial consumer? That’s the hot topic we assess in this month’s edition of Beauty Broadcast.

That’s because millennials are not just driving luxury beauty growth, they are also redefining what luxury means to them.

These younger consumers no longer want to sacrifice eco-consciousness for opulence nor are they content to fall under a label.

We speak to Cissy Chen, founder of Singapore-based luxury skin care brand Frankskincare to find out what draws luxury consumers to her brand and discuss how luxury brands can connect with consumers by being authentic.

Later in the episode. we sit down with Kathryn Sloane and Spencer Ball of the global creative agency Anthem to glean more insight into the mind of the modern luxury consumer and muse about how the luxury category will continue evolving in the future.

Take a look at our video for more.