Sasa expands online footprint with the launch of flagship on HKTVmall

A platform on HKTVmall will allow it to provide an alternative retail channel for its consumers in Hong Kong. In addition to the new flagship, Sasa has its own e-commerce website and a mobile app.

These diversified sales channels, said the firm, enables it to further enhance its consumers’ shopping experience and cater for the needs and preference of local beauty consumers.

“As online shopping has become increasingly popular nowadays, customers embrace smart living and enjoy online shopping anytime at their fingertips,”​ said CEO Simon Kwok.

He added: “The [flagship] enables us to attract more new customers and boost our brand exposure, thereby enhancing market penetration and building comprehensive omni-channel covering online shopping platform and physical stores.”    ​

By developing its online business, the company hopes to capitalise on both its physical and virtual network to develop a seamless shopping experience and enhance its brand awareness among its consumers.

Previously, Sasa has collaborated with online platforms such as Tmall, Kaola, Xiaohongshu and JD.com to reach the lucrative Chinese market.

An advantageous partnership

Currently, the flagship stocks over 1,200 SKUs and the company plans to see that number surpass 4,000, said Kwok. This was to ensure the retailer can cater to the diverse and demanding needs of consumers in Hong Kong.

“We will continue to keep up with the latest trends in the consumer market trend, exploring collaboration opportunities with other third-party platforms while providing with the customers diversified trendy products, ultimately creating a more intimate shopping experience and giving new impetus to our business growth,’ ​he added.

The collaboration with HKTVmall will allow Sasa to leverage the platform’s big data analytics and to formulate more effective and precise sales and product strategy.

HKTVMall is an online shopping network owned by Hong Kong Television Network.

According to the company, the platform is hoping to over 2,800 retailers and suppliers providing over 270,000 products and service choices.  

In 2018, HKTVmall saw 680,000 unique customers make purchases via its platform. The personal care category ranked the third most popular segment on HKTVmall, accounting for 17% of its gross merchandise value.

“Our partnership with Sasa will introduce more international brands of beauty products, diversifying the selection of skincare and cosmetics products on HKTVmall to satisfy the needs of different customers,”​ said Chairman of HKTV, Ricky Wong.

He added that the platform was working on a new retail model which will further Sasa’s online ambitions.

“HKTVmall is developing another new retailing model aiming to build a digital ecosystem encompassing business operations, trading, retailing, financial services and all aspects of daily lives, providing a one-stop platform for the consumers.”​