H&H Group invests in AI-focused Proven Skincare

“Premium, proven and aspirational” ​product-focused H&H Group launched NewH2 in 2018 with an initial capital injection of $60 million (€53.2 million).

Witnessing the huge surge in beauty technology ranging from AI and virtual reality to machine learning and big data, NewH2 emerged to support businesses using technological and scientific advancements to pursue and develop health and wellness products and solutions.

When skin and AI meet

By committing to a shareholding interest in Proven Skincare, H&H Group will gain access to the personalisation brand’s AI technology that — based on more than 37 factors about an individual's skin, genetic background, lifestyle and environment, level of environmental pollution and water hardness — delivers comprehensive insights into skin health.

Using the individual’s results, Proven Skincare has a complete and holistic understanding of the skin and can ascertain which active ingredients will work to support good skin health and personal goals.

Through their Skin Genome Project, Proven Skincare, the winners of MIT's AI Technology of the Year award, accesses a skincare-focused, AI-powered database of ingredients.

The Project combines over 20 million consumer data points, along with scientific articles on skin uses and computer science to assess the effectiveness of more than 20,238 ingredients and 100,000 products.

The future of intelligent personalisation

“Encouraged by the passion that both companies share for wellness and for creating technology-enabled consumer-centric solutions,” ​Ming Zhao, Co-Founder and CEO of Proven Skincare revealed its partnership, benefits and future direction.

“Our investment in Proven Skincare is a unique opportunity in intelligent personalised skin care,” ​explains Laetitia Garnier, Chief Executive Officer of the H&H Group who sees Proven Skincare as combining leading technology with market-appropriate skin care items.

“We believe Proven’s expertise in big data and AI can create a real technology differentiator, to help the company establish a solid presence in the emerging personalised skin care sector,” ​adds Garnier.

The new arm of the company enables H&H Group to maximise its in-house innovation capabilities and resources dedicated to industry disruptive trends, tech, science and products. H&H Group’s innovative findings provide the company with an alternative to mergers and acquisitions, and research and development.  

Centring on the health and wellness trend, Hong Kong stock exchange-listed H&H Group boasts brands including Biostime, Swisse Wellness, Healthy Times, Dodie, Good Goût and newly-acquired, Aurelia Probiotic Skincare.