This Month in Fragrance: September 2019

By Deanna Utroske

- Last updated on GMT

© Getty Images \ (Mindstyle)
© Getty Images \ (Mindstyle)

Related tags this month in fragrance Fragrance Indie beauty Travel retail Perfume

Fragrance makers big and small from Latin America, Asia, and the States were in the headlines on Cosmetics Design this month. Here are the highlights, including an Indie Beauty Profile of Georgia-based Othús Perfumery, 3 new fragrances from Shiseido, and a collection of scented products inspired by Yellowstone National Park.

Read on to discover this month’s top fragrance news.

Fragrance news from LATAM and Asia

Carina Cavazza, creative director of La Pasionaria spoke with Cosmetics Design senior editor Simon Pitman about the Argentina-based fragrance business’s philosophy, formulations, packaging, global expansion strategy, and more. “Our motto,” ​she says, “is Nothing without Joy. But this is not only about appearances or store windows, it is present in every process. And we believe this is perceived in our products.” Read more about La Pasionaria here on Cosmetics Design.

For Cosmetics Design – Asia this month, editor Amanda Lim wrote about three new fragrances from Shiseido​. The company launched K by Dolce&Gabbana, L’Eau d’Issey Rose&Rose, and L’Eau d’Issey pour Home Wood&Wood in the travel retail channel where the company has seen impressive growth lately particularly with fragrance. As Lim reports, “These releases underline Shiseido’s commitment to ‘bringing excitement to the channel with fresh products that have appeal across the world.’”

Fragrance news from the US

This month’s first Indie Beauty Profile column featured a fragrance brand launched just this year called Othús Perfumery.​ Cosmetics Design first spoke with the brand’s founder Collee Keenan Nelms at the recent IBE NY event where she was showcasing solid eau de parfums made with wildcrafted ingredients (botanicals that grow wild and are hand harvested).

“We are a small-batch perfumery located in the quaint town of Decatur, Georgia, just outside of Atlanta. We make perfumes for people who value the connection between the personal self and the environment, who believe that the self will bloom when nature is embraced and celebrated,”​ says Keenan Nelms in the profile.

And another fragrance story inspired by the natural world was in the news here on Cosmetics Design earlier this week. Caswell-Massey created a collection of fragrance tonics and scented oils, in partnership with International Flavors and Fragrances (IFF) and comprised of notes that evoke the spaces and fragrances of Yellowstone National Park.

As reported on, The Yellowstone Living Florals Collection is, according to Nick Arauz, president of Caswell-Massey, “one of the most remarkable projects our company has undertaken in our 267-year history; and as an American company driven by an intense curiosity for botanical formulations, this Yellowstone Living Floral Collection is a remarkable partnership that enables us to bring the incredible experience of the park directly to our customers.”



Deanna Utroske, Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

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