Indie Pioneers Podcast

‘Good products take time’: Re:erth founder debunks fast fashion culture in beauty

By Amanda Lim contact

- Last updated on GMT

Related tags: indie pioneers podcast, podcast, Japan, Singapore, Indie beauty

On this episode of Indie Pioneers, we speak to Shinji Yamasaki, the founder of skin care brand re:erth about his philosophy to skin care, the influence of fast fashion in beauty and the unique ingredients that sparked his epiphany.

If left to his own devices, Yamasaki would probably be contented with his minimalist range of eight skin care products. Fortunately for fans of re:erth, he has a relentless team which “forces” ​him to launch at least one product annually.

His hesitation stems from his measured approach to skin care and the philosophy of taking time to heal the skin from the inside out.

“Our products take time because we work with the skin. We're not doing anything artificial to your skin, so you're not going to get immediate results. When we come out with a product, we know it works… but when it comes to good results, it's not a short-term thing,”​ said Yamasaki.

What makes re:erth products so unique is its proprietary ingredients derived from the Japanese Spring Turmeric and Japanese White Turmeric, which the company has spent almost two decades researching.

“These two turmerics really help to rejuvenate the skin from the inside. None of our products add anything into the skin. For example, we don't add hyaluronic acid in any of our products to supplement the skin. We actually tell the skin itself to create its own hyaluronic acid,”​ explained Yamasaki.

To learn more about Yamasaki and re:erth, check out our podcast episode here or on Apple Podcasts.

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