Beauty Broadcast Video Series

VIDEO: Aussie appeal – How key elements of A-beauty are catering to a new generation of conscious consumers

By Amanda Lim

- Last updated on GMT

Related tags beauty broadcast Australia video trends

Known for their natural less-is-more approach to beauty and eco-friendly efforts, Australian beauty brands are gaining a strong foothold in the Asia Pacific market and beyond.

The rising interest in sustainability, wellness and more holistic solutions to skin care have raised the profile of A-beauty internationally.

These global trends have prompted Australian beauty brands to seek growth opportunities in the nearby Asian markets, where A-beauty is in high demand.

In this episode of the Beauty Broadcast, we speak to Stacey Fraser of Nature’s Blueprint about the hallmarks and characteristics of A-beauty and analyse how this trend has impacted the cosmetics industry.

Later we speak to Christina Su, director of Bayeco Skincare, about how A-beauty products are meeting the needs of health and wellness conscious consumers today and tomorrow.

Watch our video above to learn more.

Before you go…

Australia has been ravaged by an unprecedented bushfire disaster. You can help support the organisations that are fighting to overcome this crisis by clicking on the links below.

NSW Rural Fire Service

Country Fire Authority Victorian Bushfire Appeal

Australian Red Cross Disaster Relief and Recovery

Salvation Army Australia

NSW Wildlife Information, Rescue and Education Service Inc (WIRES)

The Rescue Collective

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