Beauty Broadcast Video Series
VIDEO: Aussie appeal – How key elements of A-beauty are catering to a new generation of conscious consumers
The rising interest in sustainability, wellness and more holistic solutions to skin care have raised the profile of A-beauty internationally.
These global trends have prompted Australian beauty brands to seek growth opportunities in the nearby Asian markets, where A-beauty is in high demand.
In this episode of the Beauty Broadcast, we speak to Stacey Fraser of Nature’s Blueprint about the hallmarks and characteristics of A-beauty and analyse how this trend has impacted the cosmetics industry.
Later we speak to Christina Su, director of Bayeco Skincare, about how A-beauty products are meeting the needs of health and wellness conscious consumers today and tomorrow.
Watch our video above to learn more.
Before you go…
Australia has been ravaged by an unprecedented bushfire disaster. You can help support the organisations that are fighting to overcome this crisis by clicking on the links below.
Country Fire Authority Victorian Bushfire Appeal
Australian Red Cross Disaster Relief and Recovery
NSW Wildlife Information, Rescue and Education Service Inc (WIRES)