Beauty Broadcast Video Series

WATCH: Water-free beauty – Why cosmetic companies are turning off the tap

By Amanda Lim contact

- Last updated on GMT

Related tags: waterless, video

Cosmetic products have traditionally relied heavily on water, but as worries of freshwater supplies continue to mount, the cosmetics industry must challenge itself to innovate with less of it – or without it completely.

Today, we are seeing beauty brands meet consumer demand for sustainability and for more concentrated and effective products by reducing the water content of their products.

On this episode of the Beauty Broadcast, we sat down with, Marty Lumain, APAC beauty care marketing manager of specialty chemical company Seppic, to discuss the environmental impact of water-usage in cosmetics.

At in-cosmetics Asia 2019, the firm bagged a silver award in the functional category for its algae water range​, which consists of two ingredients, Hydralixir LD and Hydralixir CC. Hydralixir can replace up to 50% of water in a formulation.

Lumain also explains how cosmetic companies are adapting to this trend with alternative ingredients and new product formats.

Later, Chey Birch of Australian beauty brand Black Chicken Remedies explains why the company chose to axe water out of its ingredient list completely and elaborates on how going waterless can benefit the consumers.

To learn more about water-responsible cosmetic formulations, check out our video above.

Related news

Related products

show more

Formulating for Clean Beauty

Formulating for Clean Beauty

Elementis | 26-May-2022 | Product Brochure

Water scarcity and water pollution continues to be a concern for the environment. Every year, about 130 tons of microplastic particles from personal care...

RESTORING FACIAL HARMONY

RESTORING FACIAL HARMONY

Lubrizol Life Science | 23-May-2022 | Product Presentation

Telophi™ biotech ingredient is a biotechnological extract that protects telocytes and proliferating epidermal stem cells from psychological stress to preserve...

Caressense™ biofunctional, powering ageless beauty

Caressense™ biofunctional, powering ageless beauty

Ashland Global Holdings Inc | 01-May-2022 | Data Sheet

For the first time, Ashland researchers reveal a natural bioactive that can activate skin’s sensors of touch, the piezos, to release “feel-good” and anti-aging...

Related suppliers

Follow us

Products

View more

Webinars

Indie Pioneers Podcast

Indie Pioneers Podcast