They will be sold under the Beautea brand by Safi and include a revitalising scrub (apricot tea), detox cleanser (black tea & black orchid), anti-acne gel cleanser (green tea & neem), and hydrating gel cleanser (white tea & damask rose).
Bryan Loo, CEO of Loob Holding Sdn Bhd, the parent company of Tealive told CosmeticsDesign-Asia: “With Tealive lending our knowledge of tea to Safi, who are experts at skincare and beauty, incorporating tea as an active ingredient in this range is a natural fit for this collaboration.”
According to Loo, tea is known for their natural health benefits when consumed. “But, it also goes beyond drinking as, when applied on the outside, can also have a positive effect on our skin.”
He explained: “For example, black tea is rich in antioxidants that can help detox our body, a well-detoxed skin can potentially delay premature skin ageing. Similarly, green tea contains anti-inflammatory properties called polyphenols, which help soothe redness or irritation, making it suitable for acne-prone individuals.”
Loo explained the Beautea range is formulated using premium tea extracts and natural ingredients to cleanse and protect the skin from the harmful effects of pollution, stress and cosmetics.
He added it had been dermatologically tested and are free from sodium laureth sulfate, mineral oils, dyes, alcohols, parabens, as well as certified halal by JAKIM.
The Beautea facial cleansers (150g) are available at Watsons, Guardian, Aeon Wellness and Mydin nationwide. They retail for RM23.30 each (USD5.40).
Doris Gwee, product group manager (skincare & collagen drink) at Safi told us Beautea is currently focused on the domestic market, although, Safi’s other products can be found in Indonesia and Middle East.
Loo told us Tealive had also recently collaborated with another Malaysian beauty firm, dUCk Cosmetics, to launch a collection of boba-inspired lipsticks.
The company is open to opportunities that tap into tea beyond its conventional formats.