The product, Point68 is a face and neck oil combining soldier grub oil with organic sea buckthorn and other plant oils.
Josh Galt, founder of Insect Beauty told CosmeticsDesign-Asia he believes Point68 is the first luxury skin oil product derived from insects that is commercially available on the market.
”Until now, no luxury face oils have been commercialised based on insect extracts. Point68 is the first skin oil in the world combining the powerful, sustainably produced antimicrobial properties of insects in conjunction with certified organic active botanical oils.”
Galt is also founder of Cambodia-based insect snack company Bug Bacon.
Sea buckthorn and soldier grubs
The product contains 20% soldier grub oil. The other plant oils present in Point68 include argan, rose hip, patchouli, frankincense, lavender, and sunflower oils with functions ranging from anti-inflammatory to soothing properties.
According to Galt, sea buckthorn is a rich source of Omega-7, a fatty acid vital to collagen production and healthy skin, hair, and nails.
“As the body ages it produces less collagen on its own, which leads to sagging skin and the appearance of fine lines and wrinkles. Collagen adds volume at the cellular level to hydrate and thicken the skin, giving a more radiant, youthful appearance.”
Galt added that soldier grubs are one of the world’s most sustainable and nutrient-rich insects.
“The grubs turn organic plant waste into nutrient-rich protein and lipids which has one of the highest concentrations of lauric acid in the world other than coconut oil. Lauric acid is a medium-chain fatty acid which benefits skin health and healing through its powerful antimicrobial, antibacterial, and antiviral properties.”
The combination of these active botanical oils function to improve longevity and has noticeable anti-aging impacts, helping to reverse fine lines and wrinkles to give the appearance of more youthful, hydrated, and beautiful skin.
Distribution
Point68 will retail for USD88 on Sibu’s website, Point68.com, as well as Amazon in US this Spring.
Peter McMullin, president at Sibu Sea Berry Therapy, told us the company would offer an introductory price of USD68 to encourage consumers who may be hesitant to try an entovegan skincare product.
He said “We are confident that early-adopter consumers will be eager to try this new and exciting clean beauty product. Entovegan ingredients, like those found in the Point68 product, are extremely eco-friendly.
“Typically, LOHAS (Lifestyle Of Health And Sustainability) consumers gravitate to brands like Sibu, and we feel the brand-equity we have fostered over the last decade will help add credibility to the product.”
Sibu has a presence in Taiwan, South Korea, and Hong Kong through its distributors, with plans to enter China and South East Asia.
McMullin said the company intended to introduce Point68 in Asia soon to capitalise on the growing trend: “Insect ingredients and by-products are common in many parts of Asia already and have been increasing in popularity, so we believe that Point68 should be quite successful in the region.
“In fact, we are optimistic that this product may open up new opportunities in other countries where Sibu is not yet available, and we are looking forward to introducing our products in these areas.”
