GALLERY: Top 10 most-read beauty and personal care news of May 2020
Our recap of the most-read cosmetics stories of the month of May, featuring the latest in beauty innovation, trends and regulations.
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GALLERY: Top 10 beauty and personal care news of May 2020 Disruption needed: Prestige beauty sector will need to ‘redefine’ itself post-COVID-19 L’Occitane’s ‘sweet spot’: Company aims to develop hand care category as sales take off during COVID-19 Back to science: Will COVID-19 encourage consumers to change their tune about parabens? Fragrance with benefits: Focus on inner well-being during COVID-19 accelerating scent trend Opportunity for transformation: Shiseido lays down ‘worst-case scenario’ plans to beat COVID-19 Fragrance in China: ‘Sophisticated’ consumers shifting focus from skin care to premium fragrances ‘Beyond traditional luxury’: Amorepacific launches new prestige brand targeted at younger consumers ‘Desire for beauty is eternal’: L’Oréal continues to be optimistic about Indonesia’s potential despite COVID-19 Return to the skies: Shiseido travel retail revs up with a slew of new skin care releases targeted at Chinese jetsetters Perfume revolutionary: How an ex-IFF director is redefining the consumers’ experience with fragrance