Skin-telligent solutions: Perfect Corp develops new skin analysis tool as COVID-19 accelerates digital skin care services
The company has been heavily investing in both artificial intelligence and augmented reality to “reimagine” the consumers’ digital experiences.
“AI skin technology is something we have worked on for years, our technology is very matured and has been commercialised and trusted by renown skin care brands,” said Louis Chen, chief strategy officer and senior VP.
Earlier this year, it was announced at the Consumer Electronics Showcase (CES) that the company worked with Neutrogena to develop the Skin360 app, which is powered by the firm’s YouCam technology.
Skin care in the pandemic era
In September, the firm announced the latest generation of its AI Skin Diagnostic Solution to cater to this rapidly growing trend.
“The demand had existed before the pandemic era, but the need for brands to provide digital skincare service is certainly accelerated by social distancing, as the result of the pandemic,” said Chen.
According to Perfect Corp, the tool was developed using over 70,000 clinical images, AI machine-learning algorithm, and a patented AgileFace technology, which allows it to assess all skin types and ethnicities.
The company’s new digital tool analyses eight skin health metrics such as oiliness level, wrinkles, skin texture and dark circles to help cosmetic brands offer more personalised skin care recommendations to their consumers.
“Our AI skin technology is far more powerful than other solutions on the market. It’s capable of detecting more types of skin health issues and the technology is capable of detecting severity levels per each type of skin issues,” said Chen.
Furthermore, the firm claims the AI Skin Diagnostic Solution was vetted by dermatologists and skin care experts to ensure reliable skincare recommendations that in line with the professional recommendations.
The tool makes use of imaging technology, making it completely touchless and hygienic for consumer use.
“The consumer in today’s world is very sensitive about hygiene, thus it’s extremely important for us to provide the consumer with a safe way to use the technology,” said Chen
From digital to phygital
Additionally, the AI-powered tool can be deployed on multiple platforms ranging from WeChat and Taobao to in-store.
This was to ensure brands can realise their omnichannel strategies, which Chen said was a top priority for the company.
“The AI skin technology currently supports all types of programming frameworks, including web module for e-commerce site turnkey integration, RESTful API for seamless web integration, in-store consultation for phygital solution and SDK for app integrations.”
Moving forward, Chen revealed that the company is continuing to develop more AI and AR solutions for the pandemic era.
“There are a lot of developments undergoing, the latest development includes using a Generative Adversarial Network to develop accurate and realistic facial simulations for various applications. We also have a rich pipeline for our AI skin tech, new types of skin health detections will be rolling out in 2021.”
Since helping brands to realize their omnichannel strategy is our top priority, our AI skin tech is developed to benefit consumers from all channels in mind. The AI skin technology currently supports all types of programming frameworks, including web module for e-commerce site turnkey integration, RESTful API for seamless web integration, in-store consultation for phygital solution and SDK for app integrations.