Best of brands: Top 10 most-read cosmetic brand stories of 2020 By Amanda Lim 22-Dec-2020 - Last updated on 22-Dec-2020 at 02:11 GMT Email to a friend In this 2020 round-up, we’re featuring the biggest stories of the year featuring beauty heavyweights such as Shiseido, L’Oréal, Amorepacific and more. Top most read brand stories 1 – Going live in Japan: Shiseido and Isetan Mitsukoshi ride contactless shopping wave with livestream launch 2 – Brace for impact: Estée Lauder CEO plots path to recovery from novel coronavirus outbreak 3 – ‘Remarkable’ rebound: China’s strong Q1 results shows appetite for beauty ‘remains intact’ despite COVID-19 – CEO 4 – Reduce, reuse and refill: Unilever says its ‘remains positive’ on consumer readiness for ‘refillery’ concept 5 – L’Occitane’s ‘sweet spot’: Company aims to develop hand care category as sales take off during COVID-19 6 – Opportunity for transformation: Shiseido lays down ‘worst-case scenario’ plans to beat COVID-19 7 – Rethinking packaging: Amorepacific working to increase use of eco-friendly packaging across all brands 8 – Opportunity meets preparation: How L’Oréal withstood the COVID-19 crisis in the SEA region 9 – No worries: L’Oréal Group confident it can outperform beauty market in 2020 despite COVID-19 impact 10 – 'Brand first, products second': L’Oréal APAC boss stresses importance of brand trust in times of crisis - Exclusive Prev 1 2 3 4 5 … 11 Next Related tags trends Apac L'oréal L'Occitane Shiseido Amorepacific