1 – Hands-free beauty in India: COVID-19 worries may spur demand for beauty products with contactless applications
By Amanda Lim
- Last updated on
In June, CosmeticsDesign-Asia reported that skin care brands in India had an opportunity to create products in contactless application formats to help Indian consumers avoid touching their face during the COVID-19 pandemic.
With the outbreak of COVID-19, healthcare professionals were urging people not to touch their faces in order to prevent the spread of the disease.
Kshama Raj, consumer analyst at GlobalData believed the intense fear of the virus would make this a lasting habit even after the pandemic passes in India.
“A personal is most likely to change their habits when faced with intense emotions and the feat felt during the COVID-19 pandemic cannot be doubted,” said Raj.