6 – Reduce and reuse: Kao launches two new eco-friendly initiatives to reduce plastic waste.
In April, the Kao Corporation announced plans to accelerate expansion of its environmentally friendly Smart Holders and eliminate its use of plastic stickers on products as part of its goals to reduce plastic waste.
The maker of Bioré, Curél and Kanebo rolled out the Smart Holders, beginning with Japan on April 11.
The Smart Holder was previously launched in 2017 and was sold mainly online. This roll-out would mark the full-scale launch of the eco-friendly container.
“By starting full-scale sale of Smart Holders in stores, we believe that we can make it easier for more consumers to access the Smart Holder and that its convenience will encourage even more widespread use of environmentally-friendly Raku-raku Eco Pack Refills,” said the company in a statement.
![Meiyume has identified aluminium as a key material for sustainability [Meiyume]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/meiyume-identifies-aluminium-as-key-material-for-sustainable-packaging-solutions/11992958-1-eng-GB/Meiyume-identifies-aluminium-as-key-material-for-sustainable-packaging-solutions.jpg)
![The Kind Sunscreen is exploring new opportunities for its waterless ocean-safe mineral sunscreen. [The Kind Sunscreen]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/the-kind-sunscreen-tapping-on-regional-sustainable-beauty-concerns-with-waterless-ocean-safe-sunscreen/11941611-1-eng-GB/The-Kind-Sunscreen-tapping-on-regional-sustainable-beauty-concerns-with-waterless-ocean-safe-sunscreen.jpg)
![Shiseido Company has announced a refill service for its flagship serum and a new planet-friendly lip palette. [Shiseido Company]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2020/11/04/shiseido-sustainability-actions-firm-unveils-two-new-beauty-initiatives-with-the-launch-of-sbas/11897166-3-eng-GB/Shiseido-sustainability-actions-Firm-unveils-two-new-beauty-initiatives-with-the-launch-of-SBAS.jpg)
![Beauty membership programmes are increasingly important on e-commerce platforms to help develop long-term connections with beauty consumers as competition heats up. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/beauty-membership-vital-to-foster-long-term-relationships-with-e-commerce-shoppers/17410917-1-eng-GB/Beauty-membership-vital-to-foster-long-term-relationships-with-e-commerce-shoppers.jpg)
![Clio reported a boost in profitability for Q1 driven by efforts to improve the sales of skin care brands such as Goodal and Dermatory. [Clio Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/clio-q1-goodal-dermatory-skin-care-sales-boost-enhances-overall-profitability/17422686-1-eng-GB/Clio-Q1-Goodal-Dermatory-skin-care-sales-boost-enhances-overall-profitability.jpg)
![Urban Jungle aims to cut through the saturated SEA beauty market with its affordable K-inspired products. [Urban Jungle]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/urban-jungle-seeks-to-capture-sea-with-reasonable-price-tags/17408427-1-eng-GB/Urban-Jungle-seeks-to-capture-SEA-with-reasonable-price-tags.jpg)
![Evonik sees need for skin-identical ingredients as Asian consumers demand ingredients that offer visible results without compromising on safety. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/demand-for-safety-and-efficacy-drive-asian-consumers-to-seek-out-skin-identical-ingredients-evonik/17411025-1-eng-GB/Demand-for-safety-and-efficacy-drive-Asian-consumers-to-seek-out-skin-identical-ingredients-Evonik.jpg)
![Amorepacifc reports strong growth in Europe and the Americas in Q1. [Laneige]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/amorepacific-q1-western-markets-drive-growth-with-laneige-and-innisfree/17403516-1-eng-GB/Amorepacific-Q1-Western-markets-drive-growth-with-Laneige-and-Innisfree.jpg)
![The recent trend developments in the APAC beauty market [AMIKA]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/what-s-trending-top-stories-on-apac-beauty-market-and-consumer-insights3/17401581-1-eng-GB/What-s-trending-Top-stories-on-APAC-beauty-market-and-consumer-insights.jpg)
