In April, the Kao Corporation announced plans to accelerate expansion of its environmentally friendly Smart Holders and eliminate its use of plastic stickers on products as part of its goals to reduce plastic waste.
The maker of Bioré, Curél and Kanebo rolled out the Smart Holders, beginning with Japan on April 11.
The Smart Holder was previously launched in 2017 and was sold mainly online. This roll-out would mark the full-scale launch of the eco-friendly container.
“By starting full-scale sale of Smart Holders in stores, we believe that we can make it easier for more consumers to access the Smart Holder and that its convenience will encourage even more widespread use of environmentally-friendly Raku-raku Eco Pack Refills,” said the company in a statement.