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GALLERY: Top 10 APAC cosmetic stories of May 2021
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![Our round-up of the top five stories trending on our socials. [GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/hot-topics-top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now2/12249832-1-eng-GB/Hot-topics-Top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now.jpg)
Hot topics: Top 5 beauty and cosmetics stories trending on our socials right now
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![Chinese influencer Grace Chow, is on a mission to propel clean beauty education on the back of her new make-up brand. [Code Mint]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/code-mint-by-grace-chow-can-the-influencer-help-drive-awareness-of-clean-beauty-with-new-brand/12173841-1-eng-GB/Code-Mint-by-Grace-Chow-Can-the-influencer-help-drive-awareness-of-clean-beauty-with-new-brand.png)
Clean beauty in China: Can influencer Grace Chow help drive awareness of category with new brand?
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![euuse believes its reconstituted format is the ideal solution to provide consumers sustainable hand soap products at an affordable price point. [Reuuse]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/singapore-start-up-launches-hand-soap-tablets-to-bring-low-cost-sustainability-to-consumers/12173792-1-eng-GB/Singapore-start-up-launches-hand-soap-tablets-to-bring-low-cost-sustainability-to-consumers.png)
Just add water: Singapore start-up launches hand soap tablets to bring low-cost sustainability to consumers
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![Olive Young is actively tapping into the feminine care market. [Aromatica]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/olive-young-says-feminine-care-an-emerging-megatrend/16250434-1-eng-GB/Olive-Young-says-feminine-care-an-emerging-megatrend.jpg)
![Business developments from Coty, Kosé, Perfect Diary and more. [Lancaster]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/financial-focus-coty-kose-perfect-diary-and-more-in-our-beauty-business-update/16257778-1-eng-GB/Financial-focus-Coty-Kose-Perfect-Diary-and-more-in-our-beauty-business-update.jpg)
![Evidence Skincare is tapping into microneedle technology and its wide-ranging potential. [E.S.K]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/e.s.k-on-vast-microneedle-skin-care-opportunities/16232497-1-eng-GB/E.S.K-on-vast-microneedle-skin-care-opportunities.png)
![Ultramarine blue can fully replace black pigments in foundations and provide superior cosmetic benefits for North Asian complexions. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/03/22/ultramarine-blue-pigment-enhances-foundations-for-north-asian-complexions-l-oreal-study/16228117-1-eng-GB/Ultramarine-blue-pigment-enhances-foundations-for-North-Asian-complexions-L-Oreal-study.jpg)
![Mykílio is hopeful its mushroom-based packaging can find a niche in the luxury beauty space. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/mushroom-packaging-can-align-with-eco-values-of-gen-z-luxury-goals-start-up/16257832-1-eng-GB/Mushroom-packaging-can-align-with-eco-values-of-Gen-Z-luxury-goals-start-up.jpg)
![As consumers navigate a 'grey hair movement' but preventative skin care holds strong, the beauty industry must follow suit - developing products and marketing materials that match fresh ageing ideals [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/21/ageing-in-beauty-must-move-from-anti-ageing-to-prevention-holistic-innovation-and-messaging-say-experts/16269712-1-eng-GB/Ageing-in-beauty-must-move-from-anti-ageing-to-prevention-holistic-innovation-and-messaging-say-experts.jpg)