Skin care ‘kits’ drive education around beauty routines, says SkinCeuticals

By Kacey Culliney contact

- Last updated on GMT

SkinCeuticals has just launched a trio of Double Defence skin care kits targeting different skin care concerns by combining a vitamin C serum and SPF cream (Image: SkinCeuticals, L'Oréal)
SkinCeuticals has just launched a trio of Double Defence skin care kits targeting different skin care concerns by combining a vitamin C serum and SPF cream (Image: SkinCeuticals, L'Oréal)

Related tags: Skinceuticals, L'oréal, Skin care, active beauty, anti-ageing, Skin health, beauty routines, Vitamin c, personalised beauty

Combining products into skin concern-targeted kits is a smart strategy when trying to educate consumers on the importance of routines, says the retail brand manager of SkinCeuticals.

The L’Oréal-owned active skin care brand offered already offered a range of skin care kits and last month launched a trio of limited edition ‘double defence’ kits in the UK, targeting different skin needs such as dry and ageing and blemish-prone skin. Each of the defence kits featured a high-potency antioxidant vitamin C serum and facial SPF cream.

SkinCeuticals was also primed to launch another selection of skin care kits later this year, combining some of its best-sellers with new innovations.

So, why combine products into a ‘kit’?

Skin care kits can ‘build’ suitable beauty routines

Lydia Davey, retail brand manager for SkinCeuticals at L’Oréal, said kits had always been a way for the brand to plug very specific skin needs for consumers.

“The kits help consumers to build their routine around their specific skin concern and informs them on how to use products together,”​ Davey told CosmeticsDesign-Europe.

“The kits allow us to add more education around building skin care routines for specific skin concerns, rather than just looking to an individual product.”

Asked what prompted the bundling of the defence kits, she said: “Extrinsic ageing prompted the need for the double defence kits. All of our professional and medical stockists recommend to their clients to start the day with vitamin C and SPF, therefore combining the two into one kit was a clear next step. Whilst vitamin C serums alone offer effective protection against free radical damage, clinical studies prove that when used alongside a broad-spectrum SPF, skin protection against external damage is heightened to improve visible signs of ageing.”

Navigating a ‘confusing brand’ with ‘easy-to-understand’ kits

Davey said skin care kits targeting specific concerns also drew in new consumers because they offered “easy-to-understand routine building”.

And SkinCeuticals research showed that consumers were looking to use multiple products in their daily skin care routines, typically more than five, so the kits helped with product choice.

“SkinCeuticals can be a confusing brand to manoeuvre, so this offers a great opportunity for consumers and introduces them to the brand, alongside offering discounts,” ​she said.

Asked what the biggest opportunity was in today’s wider skin care market, Davey said: “Medical, evidence-based skin care for a savvy consumer. Personalised skin care has also created a huge opportunity.”

She said SkinCeuticals had tapped into the latter with its Custom D.O.S.E technology that blended active ingredients into a single serum according to specific skin ageing issues, like wrinkles, fine lines and discolouration.

Related topics: Packaging & Design, Skin Care

Related news

Show more

Related products

show more

Tagra: Stabilizing Retinol to Rejuvenate Skin

Tagra: Stabilizing Retinol to Rejuvenate Skin

Tagra Biotechnologies | 03-Oct-2022 | Product Presentation

Retinol is widely regarded in the cosmetics industry as a golden ingredient for ageless skin. Yet, it tends to lose its efficacy quickly due to a variety...

Sensiva™ go natural,a protector without compromise

Sensiva™ go natural,a protector without compromise

Ashland Global Holdings Inc | 24-Jun-2022 | Technical / White Paper

Consumers are increasingly buying natural, organic beauty and wellbeing products as noted from the increasing number of product launches with natural claim...

Formulating for Clean Beauty

Formulating for Clean Beauty

Elementis | 26-May-2022 | Product Brochure

Water scarcity and water pollution continues to be a concern for the environment. Every year, about 130 tons of microplastic particles from personal care...

Follow us


View more


Indie Pioneers Podcast

Indie Pioneers Podcast