Ripe for the picking: J-beauty brand THREE re-releases exclusive inner beauty supplement to alleviate common summer ailments

By Amanda Lim contact

- Last updated on GMT

THREE re-releases exclusive inner beauty supplement. [THREE Cosmetics]
THREE re-releases exclusive inner beauty supplement. [THREE Cosmetics]

Related tags: edible beauty, Japan

Japanese natural beauty brand THREE Cosmetics has re-launched a beauty supplement containing plum extract, which it claims can help improve common summer-related skin conditions.

THREE is a natural brand owned by Japanese conglomerate Pola Orbis Holdings, that offers an extensive product range, including skin care, make-up, body care and beauty supplements.

The cosmetic brand started launching supplements in 2014. Today the Inner Rhythm Care line consists of three 100% plant-derived supplements made with cold pressed oils.

The supplements were designed to be health and beauty products to complement daily diets and enhance the effect of its cosmetic products holistically.

“We believe that beauty is rooted in the health of the mind and body. By focusing on the connection between mind, body, and skin, THREE was born with the idea of taking a direct approach to the body, which is the source of beauty,” ​said Mina Saito, a PR representative of THREE.

Most recently, the company relaunched THREE Rhythm Resonance, a supplement that first launched in 2015.

This product features plum extract, which has been used in Japan as a health food for hundreds of years and can only be launched in the summer to coincide with the Nankoubai plum harvest.

According to the firm, this supplement was developed to help consumers alleviate common summer aliments related to health and beauty – including the feeling of dullness and ‘stickiness’ on the skin.

“Organic acids such as citric acid, which is said to be good for relieving fatigue, minerals, and mumefural, an ingredient unique to plum extract that is said to improve blood flow, will recharge your body during the season when you tend to feel out of sorts,” ​explained Saito.

Aside from Nankoubai plum extract, the product also contains flaxseed oil and olive oil.

When asked, the firm declined to disclose the research it has conducted on the product.

This summer-exclusive product is only available in limited quantities and only available while stocks last.

More interest in inner beauty

Saito told CosmeticsDesign-Asia​ that feedback on the supplement has been resoundingly positive and said its customers were looking forward to its re-release.

She attributed the encouraging response partially to the increasing interest in beauty supplements as more consumers seek holistic solutions to beauty.

“Isn't it true that people are becoming more conscious of beauty not only on the outside but also on the inside? I feel that people are becoming more and more interested in beauty from the inside, not just skin care and make-up,”​ said Saito.

Given the increasing popularity of inner beauty products, the company will endeavour to release THREE Rhythm Resonance every summer.

One of Pola Orbis’ most successful edible beauty products is Orbis’ Defencera, an oral skin care product that prevents the skin from losing moisture using DF-Ceramides, a purified form of ceramides derived from brown rice.

The product is one of the few oral skin care products which have been recognised by the Japanese health authorities as a Food for Specified Health Uses (FOSHU).

Last year, the company announced that Defencera, had exceeded the company’s expectations as demand grew at a rapid pace.

In approximately a year, the company had sold over a million units of Defencera and raked in U$264m in sales its first year.

Additionally, the products went onto win multiple awards, including the top spot under the inner beauty category on @cosme, Japan’s most popular beauty review site.

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