'Drive for success': British luxury brand ELEMIS bets on omnichannel strategy to secure bright future in APAC By Amanda Lim 03-Aug-2021 - Last updated on 03-Aug-2021 at 01:56 GMT Facebook Twitter Linkedin Email to a friend UK luxury brand ELEMIS is making another 'digital-first' debut into Singapore and Malaysia as it builds up its omnichannel retail strategy to pursue its goal of becoming the top British premium skin care brand in the world. Top 10 stories of July 2021 Ultimate upgrade: Shiseido's latest Ultimune serum taps into breakthrough research on blood circulation 'Drive for success': British luxury brand ELEMIS bets on omnichannel strategy to secure bright future in APAC Digital transformation: Kao Corp pumps $136m into digital as it seeks to offset cosmetics sales slump Fighting back: Sa Sa to pilot experiential retail 'zones' as brick-and-mortar business continues to decline 'A big step': The Body Shop believes reuse and refill habit will 'definitely' become mainstream in Singapore China skin microbiome: Females with sensitive skin have less species diversity and richness Blue is the new green: How APAC beauty firms are riding the wave towards marine protection Brand loyalty: L'Oréal says Shopee brand membership programme spurs members to spend more Bring your own water: HK firm develops soluble skin care tablets that pack a punch with prebiotic ingredients Eco support: S. Korean cosmetic stores encouraged to promote refills under new government pilot Prev 1 2 3 4 5 … 11 Next