‘Give more than we take’: Indian D2C brand Pilgrim pledges to become plastic positive beauty brand

By Amanda Lim contact

- Last updated on GMT

Pilgrim has announced a new partnership that will help it to achieve its goal of becoming plastic positive company. [Pilgrim]
Pilgrim has announced a new partnership that will help it to achieve its goal of becoming plastic positive company. [Pilgrim]

Related tags: plastic waste, Sustainability, India, Skin care

Indian clean beauty brand Pilgrim has announced a new partnership that will help it to achieve its goal of becoming a company that has a positive net impact on the environment in terms of plastic footprint.

Pilgrim is a direct-to-consumer beauty and personal care brand launched in 2020 founded by Anurag Kedia and Gagandeep Makker. The clean beauty brand offers a range of beauty products inspired by global beauty traditions such as Korean and French beauty rituals.

The 100% cruelty-free and vegan brand recently announced that it would be furthering its commitment to be a clean beauty brand by increasing efforts to minimise it environmental impact, especially in regards to its plastic consumption.

“We are all driven by the idea of constant innovation and are working to ensure that we deliver the most innovative and sustainable products and packaging. Our goal as a brand is to further move up the bar of sustainability and to give more than we take from this earth,” ​said Makker.

This news follows the brand’s INR13Cr (U$1.76m) Series A fundraise led by Fireside Venture and Rukam Capital.

Plastic purge

Pilgrim, which already uses recycled plastic for all its packaging, is now working on improving its plastic footprint.

“In our initiative to reduce our net plastic consumption, we have decided to minimise plastic use and contribute to recycling. We aim to take more such initiatives in the future to contribute towards sustainable development,”​ said Makker.

The brand has partnered with The Disposal Company, which claims to be India’s first plastic credit platform, to fulfil its goal of becoming a plastic positive enterprise.

“Being plastic positive means to have a positive net impact on the environment in terms of plastic footprint. With this initiative, we aim to help improve lives and uplift communities while cleaning the environment,”​ said Makker.

The Disposal Company helps brands in the ethical collection and recycling of their plastic waste. According to the firm, this helps to neutralise the net impact on the environment.

“In order to become plastic positive, we are ensuring the recycling of a greater amount of plastic than what was used in the manufacturing of our products. This move is in alignment with our mission of being a clean beauty brand in every way,” ​said Makker.

Makker elaborated that The Disposal Company would help the firm recycle an amount of plastic “equal to or more than what is consumed”​ in its production process.

“This helps in neutralising the net impact on the environment and helps the brand contribute towards sustainability.”

This was put in place to help the company contribute to the Sustainable Development Goals of the UN 2030 Agenda.

Its previous efforts have been recognised by People for the Ethical Treatment of Animals (PETA), which has awarded the brand with a PETA certification, which signifies that the brand is vegan and does not conduct animal testing.

At the same time, the company is also working on establishing a recycling initiative that will allow its consumers to return used plastic containers for recycling.

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