旅游零售“强势回归”：在迪拜和首尔推出华伦天奴美妆后，欧莱雅瞄准中国市场

华伦天奴美妆系列包含一系列大胆的包容性彩妆，包括明亮的唇膏、可再装的眼影腮红一体盘以及 Go-clutch“小手袋”粉饼，已在迪拜和首尔免税区推出。欧莱雅还在英国、法国、美国、俄罗斯和中国的精选商店推出了该系列产品，很快将席卷更多国家。

"Diversified product series with dazzling colors-a tribute to the mainstay high fashion brand, enjoying exquisite textures and efficient formulas,"​ L'Oréal claims. This cosmetic series promotes self-expression and praises the extraordinary of the individual. It is "a high-end fashion cosmetic that is open to all genders, ages and cultures."​

This makeup launch marks the first time that the Valentino brand has launched a beauty business in the travel retail industry in Europe, the Middle East, Africa, India, and the Asia-Pacific region. It is also a strong signal that L'Oréal has issued a larger plan for this product category.

In Dubai, Valentino Beauty was launched in a concept store. The store will open at the end of December. It will provide a series of interactive experiences and set up a long-term exhibition corner to jointly display new product lines and established perfumes. In Seoul, Valentino Beauty was launched in an old beauty shop in Shinsegae Duty Free Shop, where furniture and real-size replica star products are sold.

L'Oréal said that Valentino Beauty will continue to expand in the travel retail sector in the Asia-Pacific region. The next location is scheduled to be Hainan, China. Emmanuel Goulin, MD of L'Oréal Asia-Pacific Travel Retail Department, previously stated that this move is in line with the trend of high-end Chinese tourists. Highly consistent.

The long-lasting COVID-19 crisis, the continuous closure of airports, and the reduction in global travel for most of 2020 have caused severe damage to travel retail sales channels, especially cosmetics, perfumes and skin care products. All brands, including L'Oréal, cannot escape bad luck. . However, recently this beauty professional company has successfully achieved growth in this market segment and has seen great potential for future development in the Asia-Pacific region. In July 2021, L'Oréal reported that net profit in the first half of the year increased by more than 20%, and sales increased by 16.2% to 15.9 billion euros.