Simple and multifunctional: Biologi’s latest powdered exfoliant geared towards helping consumer ‘strip back’ on beauty

By Amanda Lim contact

- Last updated on GMT

Biologi has launched a powdered exfoliant that taps into the ‘skinimalism’ trend. [Biologi]
Biologi has launched a powdered exfoliant that taps into the ‘skinimalism’ trend. [Biologi]

Related tags: Skin care, minimalist beauty, Australia

Australian clean cosmeceutical brand Biologi has launched a powdered exfoliant that taps into the ‘skinimalism’ trend and allows consumer to personalise it according to their needs.

Biologi’s Bx Reveal Exfoliant is a powdered exfoliant that contains only two ingredients: Australian Kakadu plum and rice powder. The product is activated by mixing it with a cleanser.

The latest launch taps into the minimalism skin care trend which has spawned practices such as skin fasting.

Gone are the Kardashian-esque contouring regimes and in its place is fresh and natural-looking skin without all the layers. We love that these trends are focusing on your skin itself and working towards being comfortable showing off any perceived flaws and not hiding behind layers of make-up,”​ Ross Macdougald, founder of Biologi told CosmeticsDesign-Asia.

Bx Reveal Exfoliant fits perfectly into skin minimalism as it has a multifunctional aspect, as its powdered format allows consumers to personalise it according to their needs.

“We know that our customers exfoliate in different ways – some customers want something quick and easy that they can just get done in a hurry, and others want to exfoliant in a more ritualised and slower way. The Bx suits both styles of application as it can be applied to the face and washed off quickly or can also be used as a mask that can be left on for a few minutes to reveal silky smooth skin,” ​said Macdougald.

Macdougald believes as consumers continue to declutter their bathrooms and vanities, the demand for multifunctional products will increase.

We think the minimalism trend will continue to grow. These stripped back skin care approaches hero the idea of minimalism by taking a ‘less is more’ attitude. It sees people cutting back on the number of skin care and make up products that they use in their routine and instead opting for a couple of multi-tasking heroes,” ­​he said.

“It basically allows you to Marie Kondo your bathroom cabinet down to the best multi-tasking products that really work.”

Solutions in nature

Founded in 2017, Biologi is a clean cosmeceutical skin care brand based in Australia. It was founded by Macdougald, a cosmetic chemist with over 30 years of experience developing products for leading personal care companies.

It's latest product was designed to be mixed with the brand’s Bc Refresh Cleanser to create a gentle exfoliant that claims to be safe for all skin types.

While the firm says its aforementioned ‘serum-type’ cleanser works best with the powdered formula, it can also be combined with any other cleanser, as long is it does not contain beta hydroxy acids (BHA) or alpha-hydroxy acids (AHA).

Macdougald told us that adding an exfoliant to its product line-up had been on the agenda, but development was impeded by the company’s ethos to find natural solutions.

“There has certainly been a high demand for an exfoliant. However, due to the fact that our products are based on what nature can offer and we don’t add in any synthetic active ingredients, we had to rely on being able to find the right ingredient in nature. This means it takes time to research and conduct trials into different ingredients and figure out if we can actually offer what our customers desire.”

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