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Hot topics: Top 5 beauty and cosmetics stories trending on our socials right now
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Experience-first beauty: A.S. Watson bolsters engagement with AI-powered skin advisor tool
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Zen for your skin: Taiwanese brand Phytoflow claims to unlock benefits of meditation with natural extracts
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GALLERY: Top 10 most-read APAC cosmetic stories of November 2021
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![istyle Inc has underscored the importance of creating engaging and enjoyable shopping experiences to draw post-COVID beauty consumers back into stores. [@cosme]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/fun-factor-prioritising-fun-key-to-drawing-beauty-shoppers-back-to-stores-istyle/16744634-1-eng-GB/Fun-factor-Prioritising-fun-key-to-drawing-beauty-shoppers-back-to-stores-istyle.jpg)
![Lemon8 has highlighted differences in skin care concerns and makeup preferences among millennials and Generation Z demographics in Japan. [Getty Image]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/10/03/millennials-vs-gen-z-social-media-insights-reveal-divergent-beauty-concerns-in-japan/16792349-3-eng-GB/Millennials-vs-Gen-Z-Social-media-insights-reveal-divergent-beauty-concerns-in-Japan.jpg)
![The founder of a microbiome-centric skin care brand believes the overuse of the term ‘microbiome-friendly’ has adversely affected her brand. [Sage & Ylang]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/regulation-safety/sage-ylang-s-relaunched-acne-care-range-offers-an-opportunity-for-microbiome-education/16770008-1-eng-GB/Sage-Ylang-s-relaunched-acne-care-range-offers-an-opportunity-for-microbiome-education.jpg)
