潮流趋势：有关亚太地区美容市场和消费者洞察阅读量最高的新闻报道

1 – The Face Shop Introduces First Vegan Skincare Line in Eco-Friendly Packaging

Korean beauty brand The Face Shop has launched its first vegan-certified skincare line​ in refillable, eco-friendly packaging to reduce single-use plastic.

Conditioning and Repair series is the skin care product line of The Face Shop. This series of products uses ingredients such as centella grown in the Swiss Alps, does not contain any animal-derived ingredients, and has not been tested on animals.

This range has been certified by the Ministry of Food and Drug Safety (MFDS) for vegan certification and service in Korea.

2 – How to Win… Green Consumers While Avoiding the Greenwashing Trap

How can the beauty industry break the shackles of packaging, innovate new concepts, product forms and materials​ to win the favor of environmentally-friendly consumers, while avoiding the trap of greenwashing? We dig deep to find answers…

Shifts in lifestyle are prompting more cosmetic industry players to embrace a minimalist approach to beauty. They are constantly exploring the use of upgraded materials and water-free formulas.

However, brands must avoid sustainability fatigue and greenwashing traps.

3 – SkinDNA CEO on why RNA is the 'next revolution' in skin genetic testing

Australian biotech company SkinDNA has developed a non-invasive and painless protocol for​ collecting skin RNA samples to inform beauty consumers about the efficacy of their skincare products.

SkinDNA CEO Stefan Mazy believes that skin genetic testing companies are now facing the challenge of providing instant product information to skincare consumers.

The company has developed SkinRNA, a wearable patch for the collection and subsequent analysis of skin RNA.

The product will help consumers get targeted product recommendations and results tracking.

4 – Watsons CEO: Redefining beauty will drive women’s focus on sustainability and health

The CEO of health and beauty retailer Watsons believes that changing perceptions of beauty will drive women's focus on sustainable beauty products and beauty supplements​ .

The company has conducted two studies that show inner beauty is becoming an important barometer of beauty. Overall, 75% of women believe inner beauty is more important than outer beauty.

This survey shows growing interest in sustainable beauty products and beauty supplements.

5 – Yatsen e-commerce’s skincare investments make up for makeup decline

Yixian e-commerce growth in 2021, thanks to investments in skincare , offset weak demand for color cosmetics.​

The decline was mainly due to lower sales of its color cosmetics brands.

"In the fourth quarter, we faced challenges such as weak consumer demand and intense competition in the color cosmetics sector," said Huang Jinfeng, founder, chairman and CEO of Yixian E-commerce.

However, the impact was partially offset by a 327.7% increase in total net income from its skincare brands.