The new virtual reality: Lazada and Perfect Corp unite for ‘immersive’ beauty shopping experiences

By Nurul Ain Razali

- Last updated on GMT

Three flagship Lazada stores present an 'immersive' experience using Perfect Corp's try-on technology. © Lazada
Three flagship Lazada stores present an 'immersive' experience using Perfect Corp's try-on technology. © Lazada

Related tags Lazada Perfect Corp beauty tech

South East Asian e-commerce platform Lazada is partnering with beauty tech firm Perfect Corp to enhance its ability to provide beauty consumers with “immersive real-world experiences”.

The Virtual Try-On​ tool is said to enable brands on the platform to optimise engagement with customers.

Customers can instantly ‘sample’ different lipsticks and foundation shades with pictures or live videos using the tool before making a purchase.

“This successful pilot is a testament to the great partnerships we have and our commitment to scale up such immersive real-world experiences with more brands and products.

“Shoppers will definitely get to easily discover and try more new products while having fun with their friends and family when shopping on the platform,”​ said James Chang, Chief Business Officer of the Lazada Group.

He added that the firm was looking forward to collaborating with more partners and introducing new virtual enhancements.

Try and buy

For now, the tool is available only for the Bobbi Brown​, Estée Lauder​ and M.A.C flagship stores in LazMall for Android and iOS models.

Customers can simply tap on the “Try AR” icon and test various swatches on a live video of themselves to find their desired shade. They can also utilise the chat live function with a makeup artist to get further assistance.

The tool uses Perfect Corp’s award-winning try-on platform, which allows consumers to preview their looks as though they are in-store.

In the past three months, signature products from the three beauty brands, such as foundation for any skin tone adapted to different textures, mattes, sheens, glosses, as well as over 200 lip and eye colours are available through the feature. Currently, only select products are available for the Virtual Try-On experience for each brand.

Perfect Corp founder and CEO Alice Chang said that the firm’s solutions can seamlessly integrate into the partners’ channels.

“Here at Perfect Corp, we pride ourselves on delivering market-leading AI and AR-powered virtual makeup try-on solutions and help them create high touch, customized, and ultra-realistic virtual shopping experiences. We are excited to partner with Lazada to bring our revolutionary solutions to their customers,”​ added Chang.

Before this, Lazada enabled beauty enthusiasts to virtually try lipsticks with “Magic Mirror”, an AR selfie video camera, in 2019.

For their partnership with Perfect Corp, Lazada said it might still be early times, but they have tracked promising results, especially when brand partners have been heightening promotions in light of its ongoing 10th​ birthday campaign.

Hence, the introduction of the technology is a gamechanger for businesses looking to strengthen their omnichannel approach and unify offline presence with online channels and services​, concluded Lazada.

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