Product profiles: Top stories on the product innovations in the APAC beauty space

By Amanda Lim

- Last updated on GMT

A round-up of the recent product developments in the Asia Pacific beauty and personal care market. [Sanfe]
A round-up of the recent product developments in the Asia Pacific beauty and personal care market. [Sanfe]

Related tags Npd Cosmetics Apac

In our round up of the recent product developments in the Asia Pacific beauty and personal care market, we look into the updated Laneige Waterbank range, a waterless body wash, men’s intimate hygiene products and more.

1 – Amorepacific debuts new hyaluronic acid ingredient in Laneige Waterbank range

K-beauty firm Amorepacific has debuted blue hyaluronic acid​, a moisturising ingredient it claims to be 2,000 times smaller, in the Laneige Waterbank skin care line of products.

Blue hyaluronic acid ingredient made its debut in February as the hero ingredient in Laneige’s Waterbank collection.

The launch comes at a time where skin moisturising and barrier repair solutions are sorely needed, given the changing environment and lifestyles of people following the COVID-19 pandemic.

2 – Hassle-free beauty: Sanfe expands into skin and hair care to serve women at all life stages

Indian personal care brand Sanfe has recently launched beauty brand with skin and hair care​ products as part of its latest effort to become a 'one-stop shop' for beauty and personal care solutions.

The company launched Sanfe Beauty, a new range of products that consists of skin, hair and body care beauty products.

The firm was “expanding its horizons” into the beauty space in a bid to live up to its vision of being a brand that can cater to consumers of all age groups.

3 – Orbis aiming to strengthen skin care by tapping into acne and men’s care

Japanese skin care brand Orbis is aiming to tap into interest in skin care by expanding into emerging skin care segments such as acne care and men’s skin care​ after its disappointing 2021 results.

Pola Orbis said it was expecting Orbis’ sales to recover and grow by approximately 5% for the 2022 fiscal year.

To achieve this target, the company said it would leverage the growing importance of skin care and target new opportunities in acne care and men’s care.

4 – Waterless beauty start-up gearing up for return of international travel

A newly launched waterless personal care brand from Singapore is eyeing opportunities in the travel and hospitality sector in anticipation of the return of international air travel.

The brand developed a powdered body wash that is activated with water to become a liquid- gel. The powder is housed in recyclable aluminium sachets that can make a 330ml bottle of liquid body wash.

The company is in the midst of developing travel-centric products and has also been in discussion with a few hotels to supply its amenities.

5 – BRAVE Essentials eyeing underserved men’s intimate hygiene category

Newly launched men’s personal care brand BRAVE Essentials is eyeing untapped opportunities in the men’s intimate care category in India.

The brand has launched with one scrub and one spray for the male genital area which can help with issues such as odour, itching and dryness.

With factors like the Internet and social media, male consumers are becoming more knowledgeable about personal care.

The company is optimistic that taboos surrounding groin care will break eventually and lead to demand for intimate male grooming products.

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