产品简介:亚太地区美容领域产品创新的头条新闻

By Amanda Lim contact

- Last updated on GMT

[Shiseido]
[Shiseido]

Related tags: China

在我们对亚太地区美容和个人护理市场近期产品开发的总结中,我们关注了更新后的兰芝新水酷系列、无水沐浴露、男士私密卫生产品等。

1 – 爱茉莉太平洋首次在兰芝新水酷系列中使用新的透明质酸成分

韩国美容公司爱茉莉太平洋在兰芝新水酷护肤系列产品中首次推出蓝色透明质酸​,据称这是一种体积小 2000 倍的保湿成分。

蓝色透明质酸作为兰芝新水酷系列的主打成分,于 2 月首次亮相。

新冠疫情改变了人们所处的环境和生活方式,人们迫切需要皮肤保湿和屏障修复解决方案,因此该产品应运而生。

2 – Sanfe 扩张到皮肤和头发护理领域,服务于各年龄段女性

印度个人护理品牌 Sanfe 最近推出了皮肤和头发护理​产品美容品牌,这是其成为美容和个人护理解决方案“一站式商店”的最新措施。

该公司推出了 Sanfe Beauty 新产品系列,包含皮肤、头发和身体护理美容产品。

该公司“扩大视野”并进军美容领域,以期实现能够迎合所有年龄段消费者的品牌愿景。

3 – Orbis 希望通过利用痤疮和男性护理领域来加强皮肤护理

在经历 2021 年业绩不佳的困境之后,日本护肤品牌 Orbis 希望通过扩张到痤疮护理和男士护肤​等新兴护肤领域来激发人们对护肤的兴趣。

Pola Orbis 表示,预计 2022 财年 Orbis 的销售额将会恢复并增长约 5%。

为实现这一目标,该公司表示将充分利用重要性日益凸显的皮肤护理,并在痤疮护理和男性护理领域寻找新机遇。

4 – 无水美容初创公司做好充分准备以迎接国际旅行的恢复

Singapore's newly launched waterless personal care brand is anticipating an imminent recovery in international air travel​ , thus targeting growth opportunities in the tourism and hospitality sectors.

The brand has developed a powdered body wash that activates when exposed to water, turning it into a liquid gel. The powder comes in a recyclable aluminium pouch that makes a 330ml bottle of liquid body wash.

The company is developing a travel-specific product and is also in discussions with several hotels about product offerings.

5 – BRAVE Essentials targets the under-appreciated male intimate hygiene category

Newly launched men's personal care brand BRAVE Essentials is looking for untapped opportunities in the men's intimate care category in India .

The brand introduced scrubs and sprays for the male genital area to help with odor, itching and dryness.

With factors such as the internet and social media, male consumers are becoming more aware of personal care.

The company is confident that taboos around groin care will finally be broken, and demand for intimate male grooming products will grow as a result.

Related topics: China

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