潮流趋势:有关亚太地区美容市场和消费者洞察阅读量最高的新闻报道

By Amanda Lim contact

- Last updated on GMT

[Lotus Organics]
[Lotus Organics]

Related tags: China

在我们对亚太地区美容和个人护理市场近期趋势发展的总结中,将重点介绍大麻化妆品趋势、按需配送服务等。

1 – 屈臣氏第一季度目标是在新加坡 75% 的门店实施按需配送服务

健康美容零售商屈臣氏计划到今年第一季度末在新加坡 75% 的门店实施三小时送达服务​。

随着食品、杂货和包裹按需配送的激增,该公司表示消费者越来越难以忍受较长的交货时间是在情理之中,并已与亚马逊等合作伙伴协作推动按需配送服务的发展。

在巨大的期望下随之而来的是一系列挑战,包括配送和物流成本,因而使得物流合作伙伴的选择变得至关重要。

2 – Lotus Herbals 董事总经理表示,大麻是美容品牌的“必含”成分

总部位于印度的化妆品集团 Lotus Herbals 认为,大麻由于拥有众多局部作用益处、多功能性和可持续性,因此将在每家美容公司产品组合中摇身成为“必含”成分​。

该公司宣布推出以大麻为原料的护肤系列产品。

Lotus Herbals 的董事长兼董事总经理 Nitin Passi 向 CosmeticsDesign-Asia​ 说道,他预计印度对大麻化妆品的需求将会增加。

“大麻正慢慢成为护肤品中备受追捧的成分。各个护肤品大牌都必须推出大麻系列产品,以丰富他们现有的产品组合。”

3 – Ange Gardien 表示,采用社交商务方式使销售额在 6 个月内增长了 50%

Singapore-based beauty brand Ange Gardien Paris says its sales have grown by 50% in the six months since it started using a social commerce approach .

Launched at the end of 2019, the brand faced a daunting task of brand building amid the Covid-19 pandemic.

The changing landscape has prompted the brand to capitalize on the growing popularity of social commerce, an emerging force driving e-commerce.

The company began exploring opportunities to expand social commerce in August 2021 and has seen sales growth of about 50% since then.

4 – L’Oréal says Chinese market has “bursted” interest in luxury fragrances, driving growth

French beauty giant L'Oréal believes luxury fragrances are thriving because of growing interest in Chinese consumers, and expects to continue growing at double-digit rates over​ the next few years .

The development of the luxury fragrance category is closely related to consumers' renewed awareness and interest in fragrance during the new crown epidemic.

L'Oréal is optimistic about the category's development, as it is the world's top luxury fragrance producer with a market share of more than 20 percent.

5 – L’Oréal says future beauty packaging will meet 'ecological promises'

L'Oréal said​ that the future of beauty packaging will focus on fusing sustainability and ecological promises, relying on innovative industry partnerships and advances in materials science, life cycle analysis and smart product design.

L'Oréal wants to reduce the total amount of packaging in its global portfolio by 20% by 2030, using a 2019 baseline.

Upstream circulation is an "extremely important" focus for L'Oréal, with room for improvement over the next few years, as the company's growing audience and luxury brands roll out refilled or reused cans and packaging.

Related topics: China

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