品牌故事:资生堂、花王、欧莱雅等最新的大品牌动向更新

By Amanda Lim contact

- Last updated on GMT

[Sanfe Beauty]
[Sanfe Beauty]

Related tags: China

我们汇总了有关本区域知名美容品牌阅读量最高的新闻报道,包括资生堂、花王、欧莱雅等品牌的更新消息。

1 – 资生堂将推出全新清洁美容品牌 Ulé,用于促进其皮肤美容推广

资生堂的清洁美容产品组合中即将加入一个全新的护肤品牌​,该公司计划借助于此举,在 2022 年将其美容产品组合的销售额扩大到总销售额的 75%。

“我们耗时两年半,在欧洲建立了一个可持续发展团队来探索开发项目。今年春天我们将推出一个使用植物成分的品牌,名为 Ulé。”​首席执行官鱼谷雅彦说道。

推出 Ulé 品牌是资生堂加强其“皮肤美容”产品组合计划的一部分。该品牌将加入包括醉象和 Baum 品牌的清洁和可持续美容产品阵容。

2 – Pola Orbis 希望在 100 周年之际实现至少 24 亿美元的美容产品销售额

日本个人护理集团 Pola Orbis Holdings 设定化妆品业务目标​,即截至 2029 年,也就是其百年诞辰之际,该公司销售额至少达到 2800 亿日元(合 24 亿美元)。

为实现此目标,Pola Orbis 希望加快在中国的发展,因为中国是该公司四个品牌的重要海外市场:POLA 宝丽、Orbis、THREE 和茱莉蔻。

该公司已经做好了各零售渠道的扩张规划,包括百货商店、独立商店、旅游零售和电子商务。

3 – 屈臣氏首席执行官:对美的重新定义将推动女性关注可持续发展和健康

The CEO of health and beauty retailer Watsons believes that changing perceptions of beauty will drive women's focus on sustainable beauty products and beauty supplements​ .

Watsons launched two investigations. The results show that 75% of women believe that inner beauty is more important than outer beauty.

"Inner beauty is the beauty of a true woman, far more important than appearance,"​ said Ni Wenling, CEO of Watsons Group (Asia and Europe).

Therefore, the company believes that there will be an increasing focus on eco-friendly beauty products and beauty supplements.

4 – Kao and iStyle to collaborate on skin RNA database by 2023

Japanese personal care giant Kao has teamed up with beauty media and retail company iStyle to build a skin RNA database by 2023,​ using the sebum RNA detection technology it developed .

This move will give Kao the opportunity to further dig deeper into skin RNA, such as identifying features so that RNA skin types can be better understood and classified.

Both companies plan to use this database to develop services and products that will allow consumers to discover new products more efficiently.

5 – Beauty tech can solve 'big data challenges', says L'Oreal

L'Oréal UK and Ireland's head of marketing said there were ample opportunities in the beauty industry to use cutting-edge technologies to improve consumer services and supply chains​ , and that these innovations could also simplify very large data sets and manage complexities across businesses.

Lex Bradshaw-Zanger, chief marketing officer at L'Oréal UK and Ireland, said the real technology opportunity today lies in mining data, especially in driving better business and launching smarter products.

He says this is relevant in today's beauty market, as there are more digital touchpoints, choices are everywhere, and everyday life becomes "increasingly complex"​ .

Related topics: China

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