Hot topics: Top 5 beauty and cosmetics stories trending on our socials right now

By Amanda Lim contact

- Last updated on GMT

The top five stories trending on our social channels. [Getty Images]
The top five stories trending on our social channels. [Getty Images]

Related tags: Social media, Skin care, Travel retail, Fragrance

In our round-up of the top five stories trending on our social channels, we highlight COSMAX’s ‘wearable cosmetics’, an in-depth analysis on Gen X consumers, Coty’s Gen Z fragrance bet and more.

COSMAX set to commercialise ‘wearable cosmetics’ with anti-ageing ingredient

COSMAX has plans to develop and commercialise fabric that is imbued with anti-ageing microbiome ingredient Strain CX.

This was developed in collaboration with the Korea Dyeing and Finishing Technology Institute (DYETEC) to develop.

Senior researcher Lee Juhyun explained that it had capsulised active ingredients that were “deliberately mixed”​ with the fibres before the manufacturing process.

This would allow users to “get the desirable skin benefits not by applying the cosmetics… but by wearing the active ingredients [to let] the efficacious components to run through the skin – all day and night.”

How to win over… The misunderstood Generation X beauty consumer

We shine the spotlight on the trending categories, strategies for marketing success and the new product development white spaces to attract the crucial Gen X consumer.

Among all the beauty categories, Gen X tend to emphasis more on skin care, especially in skin ageing.

Another beauty category that is gaining ground among Gen X is hair care and Gen X consumers as especially concerned about hair loss.

According to Mintel data, Gen X beauty consumers can get quite overwhelmed with the amount of beauty choices available in the market.

Coty counting on Gen Zs to drive fragrance growth in China

American multinational beauty company Coty Inc. is anticipating a ‘huge jump’ in fragrance consumption in China driven by Gen Z consumers.

Coty CEO Sue Y. Nabi estimated that the fragrance category in China accounted for 15% to 16% of the market, but was the fastest-growing category.

She anticipated that this consumption rush would be driven by younger beauty consumers, specifically the Gen Z and expressed her confidence in Coty’s wide fragrance portfolio and its ability to meet the multifaceted desires of the Gen Zs.

How to win over… beauty consumers in a rebounding travel retail market

How major brands and duty-free retail giants are expecting an imminent travel retail beauty boom as travellers once again take to the skies.

Prior to COVID-19, beauty was booming in travel retail. At the heart of it was Asia Pacific, home to the most vibrant travel retail markets.

As the COVID-19 pandemic restrictions start to ease across the world, we are starting to see an end to the pandemic.  The recovery of travel is all but certain as many seek to satiate their wanderlust after over two years.

Biologi’s highlights new research claiming natural vitamin C is better than ascorbic acid

Biologi has relaunched its vitamin C serum after its research claims to prove that its Kakadu plum-derived vitamin C is superior to ascorbic acid.

The test jointly conducted with the Centre for Accelerator Science (ANSTO) concluded that Kakadu plum-derived vitamin C was better than synthetic L-Ascorbic Acid.

Their reasoning was that the different carbon molecules in these two compounds (C3 and C4), led to different structures, which they claim to result in different effects on the skin.

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