What’s trending? The most-read stories on APAC beauty market and consumer insights

By Amanda Lim contact

- Last updated on GMT

The recent trend developments in the APAC beauty and personal care market. [Ukyo Beauty]
The recent trend developments in the APAC beauty and personal care market. [Ukyo Beauty]

Related tags: trends, Travel retail, Hair care, silicone alternative, e-commerce, live commerce

In our round-up of the recent trend developments in the Asia Pacific beauty and personal care market, we feature stories on beauty’s role in travel retail, demand for silicone-free hair conditioners, beauty live commerce in SEA, and more.

Beauty category will play key role in driving APAC’s travel retail recovery

The beauty category is set to be one of the major growth drivers of Asia Pacific’s travel retail industry as people once again undertake cross-border trips.

Travel retail, which has been a major sales channel for the beauty industry, was among the most severely impacted by the COVID-19 pandemic in the past two years.

For Delhi Duty Free Services (DDFS), perfume and cosmetics (P&C) surpassed all other categories in terms of growth for the month of April.

Asia demand on the rise for silicone-free hair conditioners - BASF

Demand is rising across Asia Pacific for health-focused products including silicone-free hair shampoo, but BASF believes their vast potential in silicone-free conditioners too.

The silicone-free hair care trend demand is driven by the emphasis on products that are good for health.

While silicone-free shampoos are becoming a dime a dozen, there is a lack of silicone-free hair conditioners in the market. 

Why live commerce is still sluggish in SEA’s beauty market - KOL

Singapore-based livestreaming outfit, MyBKKShop, believes live commerce holds abundant potential for South East Asia’s (SEA) beauty sector.

However, live commerce space in the region was still in its nascent stage and lacked many advancements that could potentially hinder its growth in the region.

For instance, there is a lack of an integrated system to help on the backend as a major hindrance as well as the lack of a sense of community which makes for a more vibrant landscape.

Biotech firm Renovatio focusing R&D towards therapeutic skin care

Renovatio Bioscience believes skin care innovation is moving towards the development of therapeutic treatments for serious skin conditions such as eczema or psoriasis.

While its products are marketed as anti-ageing solutions, they can also be used by people suffering from conditions such as eczema or psoriasis.

Moving forward, the firm will continue its therapeutic skin care research and treatments for skin conditions like dermatitis, eczema, psoriasis and acne.

Porcelain launches first make-up line that is ‘rooted in skin care’

Singaporean beauty company Porcelain has launched Ukyo Beauty, its first make-up line to tap into the post-pandemic clean and minimalist colour cosmetics trends.

The launch has been timely as consumers’ beauty routines have changed drastically over the COVID-19 pandemic, and there have been more demand for make-up that goes beyond skin deep.

Additionally, Ukyo taps into the clean beauty movement, which till now mostly focused on skin care products.

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