Thai beauty brand COSMOS & HARMONY on trying to break into the US market

CosmeticsDesign spoke with COSMOS & HARMONY about their efforts to transition into the US cosmetics market.

Tell me a bit about your brand.

Life is a journey and the brand COSMOS & HARMONY is about the journey of life.

Every place in the world is different. Every culture is unique in its own way. Underneath every culture, there are stories of wisdom. There are stories of happiness that come with people’s smiles. There are stories of wisdom that come with people’s tears. 

There are legendary stories that are full of dreams. There are stories of battles, sharing, and discoveries.  Many of them are exciting and full of many different colors. Every tale is a timestamp in the heart of those who have seen, heard and touched by these unforgettable stories. 

COSMOS & HARMONY sees these beautiful stories of each place in the world and it wants to pass these beautiful stories to everyone through its products and services. COSMOS & HARMONY wants to see everyone happy by experiencing these beautiful stories through what we have to offer.

What does your brand have to offer to the US market?

Our brand offers products and services inspired by different cultures from each part of the world.

As our brand represents different cultures from different parts of the world, we want to share what we have with the US market, which is a different part of the world as well.

How is the transition going? What have the challenges been?

Our transition has not been easy. There have been several challenges that we face. For example, our knowledge of the market is quite limited. We hope to learn more about the market as we move forward.

What is the next step for your brand in moving into the US market?

Our next step is to Americanize our marketing and branding strategy by creating a unique personality for our company to build a relationship with our customer base and develop a reputation across the market. We will come up with a brand strategy to show people not only what we do, but how we do it.

Is there anything else you want to add?

COSMOS & HARMONY is from Thailand, so we started with natural personal care products from the culture and story of Thailand such as Thai rice soap. We have a collection focused on famous elements of Thailand’s culture, like Songkran with the popular scent of "Nam Ob Thai",  Kick Boxing with cooling soap to start a fresh day or after your workout to refresh yourself, and Thai Massage with a warming effect to be used to relax your muscles and tendons. 

Lastly, we have the Thai Kitchen soap collection, with Thai kitchen ingredients, herbs and spices and we blend unique essential oil scents with no synthetic fragrance.