Brand story: The recent APAC developments from the biggest names in beauty

By Amanda Lim

- Last updated on GMT

Featuring news updates from Cetaphil, L’Oréal, Coty, Kosé and more.[Cetaphil]
Featuring news updates from Cetaphil, L’Oréal, Coty, Kosé and more.[Cetaphil]

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We round up our most-read stories on the big-name beauty brands of the region, featuring news updates from L’Oréal, Coty, Kosé and more.

L’Oréal’s India ambitions: CEO expresses resolve to grow on the back of e-commerce acceleration

L’Oréal Group CEO Nicolas Hieronimus is aiming to grow the firm’s business in the booming Indian beauty market on the back of the acceleration of e-commerce in the country.

The French beauty giant has the opportunity to grow its presence in India’s mass beauty market, with its consumer brands, which include household names like L’Oréal Paris, Maybelline, and Garnier.

“One of the key ambitions of our team in India and our consumer division – because it's really a mass-market business – is to continue to accelerate and bring our market share to where it should be,”​ said Hieronimus.

Biggest impact: Cetaphil’s future new product development to focus on facial care

Derma skin care brand Cetaphil says future product development will focus on facial skin care and wherever it can “make the most difference”.

Speaking exclusively to CosmeticsDesign-Asia, Agnes Tan, country manager of Galderma Singapore, revealed that Cetaphil fans can expect more new product innovations from the brand.

While she declined to share any information about its new launches, she did say that the company was currently focusing more on facial care innovation.

‘A stage for storytelling’: Travel retail is ‘amazing’ platform to showcase sustainability journey – Rituals

The travel retail channel is probably the ‘world’s best platform’ for brands to engage consumers and showcase their sustainability efforts, according to the head of travel retail for Rituals Cosmetics.

Melvin Broekaart, director of global travel retail, Rituals Cosmetics underlined the importance of travel retail as a global platform for brands to communicate their sustainability stories.

Speaking at the recent Tax Free World Association (TFWA) Asia Pacific Live event in Singapore, Broekaart said: “If there’s one amazing – and maybe the world’s best platform or stage for storytelling – that’s travel retail.”

‘Moving fast’: Coty touts e-commerce as ‘strategic growth pillar’ for SEA fragrance ambitions

American multinational Coty Inc says e-commerce will be crucial in the South East Asian market as it aims to deliver “high double-digit growth” for its portfolio of fragrance brands.

One of the big opportunities for the firm was tapping into was the rapidly growing e-commerce space, a realm which till now, has not been suited to sell fragrances.

To capitalise on this, the company unveiled its first official digital flagship store for Chloé Fragrances in May with leading SEA e-commerce platform, Lazada.

Kosé pushing forward with Decorté expansion in ‘worrisome’ China market

Japanese cosmetics company Kosé Corporation is pushing ahead with the expansion of its ‘high-prestige’ brand Decorté in China despite tough market conditions.

Speaking during the firm’s earnings conference, director and chief financial officer Shinichi Mochizuki said the firm was expecting tough times ahead in China.

Despite this, the company has plans to launch around 15 more Decorté counters in department stores as well as two more on the duty-free mecca of Hainan Island.

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