China focus: Latest developments in China’s booming beauty market

By Amanda Lim contact

- Last updated on GMT

We round up the most recent developments in the exciting Chinese beauty market. [Getty Images]
We round up the most recent developments in the exciting Chinese beauty market. [Getty Images]

Related tags: China

We round up the most recent developments in the exciting Chinese beauty market, featuring news from L’Occitane, Sa Sa, Orbis and more.

China the growth driver as APAC delivers three of top five markets for L’Occitane

L’Occitane International saw China emerge as its top driver for sales in FY2022, charting a net sales growth of EUR327.9m (U$347.3m), alongside other significant APAC markets Japan and Hong Kong.

China recorded a 22% increase from EUR64.9m (US$68.3) in Q4 FY2021, or 18% of the total group growth, to EUR79.2m (US$83.3m) in Q4 FY2022.

Retail stores in China also increased from 198 to 208 outlets for this FY.

Shakeup Cosmetics launches in Australia with leading beauty retailers

UK-based men’s cosmetics brand Shakeup Cosmetics has made its debut down under with Aussie department store Myers as well as online beauty retailers Lookfantastic and Adore Beauty.

Australia will be a key market for the company moving forward as it works to expand its international presence.

Aside from Australia, it is also available in South Africa, as well as China – its biggest market. The company also has its eye on the wider Asian region, where Xu is confident it can find success.

East Asian Gen Z males increasingly open to using cosmetics, nail care – studies

East Asian Generation Z males are more open to using cosmetics and have even developed a proclivity to nail care, with at least one in two having already tried nail art.

At least 40% of the 105 males surveyed from Generation Z – those aged between 10 to 25 years old and born between 1997 and 2012 – were interested in nail care.

Among those found to be interested in nail care and art, a total of 54.8% have experienced the process.

Sa Sa targeting Malaysia, Australia, Europe, N. America with online revamp

Hong Kong-based beauty retailer Sa Sa International is eyeing opportunities in Malaysia, Australia, Europe, and North America with a revamped international online store.

Building the online business in Malaysia would be more crucial moving forward as the company plans to hold back plans to open new brick-and-mortar stores.

Furthermore, the international site would also give it the opportunity to extend its reach to new markets including Australia, Europe, and North America.

Orbis aiming to achieve $18.5m sales target with new skin ageing care range

J-beauty skin care brand Orbis will relaunch its best-selling skin ageing care range, Orbis U, with three new products, with the firm targeting sales of JPY2.5bn ($18.5m) in its first year.

Following its domestic debut, the new series will be rolled out overseas to markets including China.

The new line is based on its latest mitophagy research, which illustrated that decreased mitophagy activity can adversely affect the production of ceramide production in skin and the skin’s ability to keep itself moisturised.

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