How to win over… the multidimensional Generation Z beauty consumers
How to win over… the multidimensional Generation Z beauty consumers
Exclusive insights from a host of thriving beauty brands have revealed how firms can understand the purchasing behaviours of Gen Zs and better connect with them, while also exploring how this radical generation could fundamentally change the industry as we know it.
![Multifunctional ingredients offer strong promise in not only protecting formulas but boosting properties within, including texture and actives, according to the supplier [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/26/cosmetic-formulation-promise-in-multifunctionals-for-protection-sensory-and-active-boost-says-symrise/15630039-1-eng-GB/Cosmetic-formulation-promise-in-multifunctionals-for-protection-sensory-and-active-boost-says-Symrise.jpg)
![Latest developments from the South Korean beauty market. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/korea-focus-able-c-c-kolmar-and-more-in-this-k-beauty-round-up/17357973-1-eng-GB/Korea-focus-Able-C-C-Kolmar-and-more-in-this-K-beauty-round-up.jpg)
![Able C&C has furthered its partnership with Japanese discount chain Daiso with new makeup launch. [A'pieu]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/a-pieu-and-daiso-launch-exclusive-2-makeup-line/17339117-1-eng-GB/A-pieu-and-Daiso-launch-exclusive-2-makeup-line.jpg)
![Down Under Enterprises is setting sights on the Asian market as environmental sustainability and traceability become increasingly important. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/down-under-enterprises-shifts-focus-to-china-as-environmental-sustainability-traceability-come-into-the-spotlight/17304932-1-eng-GB/Down-Under-Enterprises-shifts-focus-to-China-as-environmental-sustainability-traceability-come-into-the-spotlight.jpg)
![News updates from Shiseido, Dr.Ci:Labo, Sephora, and more. [Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/updates-from-shiseido-dr.ci-labo-sephora-and-more/17334944-1-eng-GB/Updates-from-Shiseido-Dr.Ci-Labo-Sephora-and-more.jpg)
![Clariant has underscored the importance of localisation strategies and distribution capabilities in China with beauty trends evolving at a rapid pace. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/04/16/clariant-emphasises-importance-of-localisation-in-the-era-of-viral-trends/17327969-1-eng-GB/Clariant-emphasises-importance-of-localisation-in-the-era-of-viral-trends.jpg)
