Major brands including Sephora, Lush Cosmetics, Health & Glow and SUGAR Cosmetics have exclusively shared their insights on how they are redefining the in-store consumer experience in the wake of the COVID-pandemic.
As we begin emerging from the fight against COVID-19, there are some who believe retail is in decline, especially now that the pandemic has accelerated retail’s digital transformation.
However, expert insights show it is going through a metamorphosis, finding a way to coexist with its digital counterpart, all to make the consumers’ shopping experience that much seamless and pleasurable.
Newly launched Australia-based men’s skin care brand HIZ Body says revenue has doubled month on month since March and plans to expand into new markets to capitalise on the growing demand for men’s skin care.
Since its debut in March, the company has seen revenue double month on month, a trend it expects will continue for the rest of the year.
“I think we are on the precipice of a men’s skin care and beauty boom. We launched in March this year and have since doubled our revenue month on month with no signs of slowing down. Of course that is anecdotal evidence but across the board searches for men’s skin care are on the rise and I think this will continue,” said Founder Jack Campbell.
Why the hair care category is ripe for nature and science formulation innovation
The demand for cosmetic formulations that marry nature and science is creating vast opportunities for APAC’s blossoming hair care category, according to a leading formulation expert.
Speaking exclusively on Beauty Broadcast, she told CosmeticsDesign-Asia about the increasing need to combine science and nature, bringing the best of both worlds to the beauty consumer.
In particular, she believes there are still untapped opportunities within the fast-growing hair care sector.
Singh Styled, which features a myriad of products such as beard nourishers, serums and shampoos, aims to enter the UK, the US and Middle East.
Recently, the brand established its headquarters in Singapore to cater to customers in the republic and its neighbours like Malaysia, Thailand and Indonesia. The firm also set up an e-commerce platform to cater to said market.
After APAC, the brand hopes to enter the UK, US, Canada and UAE markets, all of which have sizeable Sikh communities.
POPxo will be capitalising on multi-use cosmetics and emphasising sun protection to extend its market reach.
Based on data derived from its channels and focus group discussions conducted on a few hundred users, its consumers preferred multi-use products.
An example of a multi-use product under POPxo is the tinted sunscreen. Besides providing broad-spectrum sun care, it could act as a foundation, base colour and moisturiser.