Digital Dive: Top stories on digital developments making waves in the APAC beauty industry

By Amanda Lim

- Last updated on GMT

The top five stories on the digital developments and beauty tech in APAC’s cosmetics industry. [Getty Images]
The top five stories on the digital developments and beauty tech in APAC’s cosmetics industry. [Getty Images]

Related tags digital beauty 4.0 e-commerce beauty tech

Here’s our latest round-up of the top five stories on the digital developments and beauty tech in APAC’s cosmetics industry.

P&G aims to keep consumers excited with new and improved virtual shopping experience – SVP

Consumer goods giant Procter & Gamble is launching a new version of its virtual shopping experience to keep consumers excited about its host of brands.

The enhanced Show Me My Home platform was the result of the learnings the firm gleaned from the first campaign in 2020, which saw 20-times sales uplift regionally at its peak.

“That was the start of COVID, and we’ve learnt a lot from that. We wanted to go back to the drawing board, reinvent, redesign, and redevelop,”​ said Shankar Viswanathan, senior vice president, Malaysia, Singapore & Vietnam, P&G and head of e-commerce, Asia Pacific Middle East & Africa, P&G.

How to create a fragrance brand from opposite sides of the world

The founders of Myanmar-based Gabar have revealed how they overcame the physical challenges of being separated from each other – and their team of perfumers – to create fragrances that could authentically represent their country.

Starting a brand without formal perfumery training was tough enough, but the duo had to do it while apart. On top of that, they had to work with a perfumer who could not travel and experience their homeland first-hand.

To help their perfumer better understand Myanmar, they sent her things that were distinct to Burmese culture, such as Thanaka.

Sa Sa targeting Malaysia, Australia, Europe, N. America with online revamp

Hong Kong-based beauty retailer Sa Sa International is eyeing opportunities in Malaysia, Australia, Europe, and North America with a revamped international online store.

For the coming year, the firm said it planned to replicate its success in Hong Kong in Malaysia by revamping its international online shopping website. 

Furthermore, the international site would also give it the opportunity to extend its reach to new markets including Australia, Europe, and North America.

K-beauty retailer Olive Young sees global orders increase by 125% during mid-year sales

Olive Young has seen its global orders increase by 125% during its mid-year sales period, signalling strong overseas opportunities for the South Korean beauty retailer.

The retailer highlighted the results of its mid-year sales, which took place between June 2 to 8.

According to Olive Young, the number of purchases by overseas consumers have surpassed that of local Korean consumers.

What the presence of TikTok Shop in SEA means for beauty and social commerce

The arrival of TikTok Shop in South East Asia could possibly accelerate the regional growth of social commerce and open the region’s beauty brands to a wider international audience.

TikTok is believed to have a strong backend system that other platforms do not, which can help accelerate social commerce in the region.

Additionally, the opportunities for beauty brands are tremendous, given the sheer size of its fast-growing global user base.

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