Product profiles: Top stories on the product innovations in the APAC beauty space

By Amanda Lim contact

- Last updated on GMT

The recent product developments in the Asia Pacific beauty and personal care market. [Kao Corp / Est]
The recent product developments in the Asia Pacific beauty and personal care market. [Kao Corp / Est]

Related tags: Product development, Apac, Beauty

In our round-up of the recent product developments in the Asia Pacific beauty and personal care market, we look into a new powder foundation by Est, a trio of functional perfumes, and more.

Est to launch new powder foundation that mimics liquid foundation

Japanese beauty brand Est will be launching a new powder foundation that resembles liquid foundation thanks to a new powder gel technology.
The new foundation has been touted to be a game-changer by the brand, promising to introduce beauty consumers to a “new sensation”.

According to the brand, this powder foundation adheres to the skin and finishes with a lustre-like liquid foundation. Furthermore, its unique technology allows it to be used without a primer.

Scent by SIX leverages fragrance tech to tackle the tough issues

Singapore-based Scent by SIX is using fragrance technology to support the mental health of those that have been marginalised by society.

Leveraging technology from fragrance houses Givaudan and Takasago, the firm developed the range to support caregivers’ need for relaxation, sleep, and focus. 

In addition, the firm developed the scents with inputs from 10 caregivers. Lee personally led these sessions with the caregivers, finding out their scent preferences and learning how each of them perceived fragrances.

Kao Corp to expand launch of novel mosquito repellent to Indonesia in 2023

Japanese consumer good giant Kao Corporation will launch its new mosquito repellent in Indonesia next year after recently embarking on an official launch in Thailand.

Kao was able to develop a mosquito repellent without conventional ingredients like N, N-Diethyl-meta-toluamide (DEET) and picaridin.

The company is already planning to launch Bioré GUARD Mos Block Serum in Indonesia in 2023 and will make plans to expand it further.

Scent Journer develops beneficial scents for pragmatic Asian consumers

A Singapore-based start-up is developing perfumes that solve the Asian consumers’ biggest pain points with fragrances, while also delivering tangible benefits to them.

Founder Joyce Lian observed that consumers have a more pragmatic approach to perfumes compared to their western counterparts.

This led her to develop “mindful perfumes”,​ concoctions that do not just smell good, but also deliver tangible benefits for the user.

Emma Lewisham utilises gardenia extract for new skin regeneration mask

New Zealand circular beauty brand Emma Lewisham is tapping the benefits of gardenia to optimise skin physiology for cellular regeneration overnight.

the ingredient, extracted from Gardenia jasminoides, triggers the skin microbiome to convert it to crocetin. The substance binds to melatonin receptors and produces activity resulting in cell repair.

It features in its latest product, the Supernatural Sleeping Mask.

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