How to win over… the modern male beauty and personal care consumer By Amanda Lim 30-Aug-2022 - Last updated on 30-Aug-2022 at 02:07 GMT Facebook Twitter Linkedin Email to a friend Exclusive insights from pioneers in the men's cosmetics market, including MANSCAPED and FIVEISM x THREE, reveal the drivers behind men's evolving perception of cosmetic products and shed light on what exactly they want from skin care and make-up. A recap of August's top stories Similar to corticosteroids: Botanicals, lipids and antioxidants could alleviate symptoms of atopic eczema Purposeful perfumes: Start-up Scent Journer develops beneficial scents for pragmatic Asian consumers 'Where social commerce can really happen': What the presence of TikTok Shop in SEA means for beauty and social commerce Powder power: Est to launch new powder foundation that mimics liquid foundation New tricks: Why beauty brands require a new set of tools to craft an effective TikTok strategy Extreme hikes: Hindustan Unilever reports 'unprecedented levels' of inflation in soap category – CFO How to win over… the modern male beauty and personal care consumer Going on the offensive: Shiseido to invest over $75m in brand equity and employee training Natural repellent: Strong demand for novel Taiwanese black root citronella in Singapore as dengue cases surge Staying put: L'Oréal confirms that Maybelline will continue to have offline presence in China - CEO Prev 1 … 6 7 8 9 10 11 Next