How AI-driven, hyper-personalised experiences give beauty brands and physical stores the edge – Shiseido supplier
How AI-driven, hyper-personalised experiences give beauty brands and physical stores the edge – Shiseido supplier
The firm behind the artificial intelligence (AI) and augmented reality (AR) features adopted by Japan’s Shiseido and a raft of Indian retailers says personalised experiences are key to give brands and physical stores the edge in an ultra-competitive marketplace.