'We have to double that': L'Oréal CEO targets China's lower tier cities to drive future growth
L'Oréal's; chief is eyeing increased penetration in China's tier-three and four cities, which he believes can help the French beauty major double its customer base and drive more growth in this lucrative market.
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/china/china-focus-latest-developments-in-china-s-booming-beauty-market10/16246273-1-eng-GB/China-focus-Latest-developments-in-China-s-booming-beauty-market.jpg)
China focus: Latest developments in China’s booming beauty market
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/03/15/beauty-forward-2024-cosmeticsdesign-anticipates-next-gen-beauty-trends-with-new-digital-summit/16250626-1-eng-GB/Beauty-Forward-2024-CosmeticsDesign-anticipates-next-gen-beauty-trends-with-new-digital-summit.jpg)
Beauty Forward 2024: CosmeticsDesign anticipates next-gen beauty trends with new digital summit
How to win over… Beauty consumers in China’s ultra-competitive e-commerce market
![As consumers navigate a 'grey hair movement' but preventative skin care holds strong, the beauty industry must follow suit - developing products and marketing materials that match fresh ageing ideals [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/21/ageing-in-beauty-must-move-from-anti-ageing-to-prevention-holistic-innovation-and-messaging-say-experts/16269712-1-eng-GB/Ageing-in-beauty-must-move-from-anti-ageing-to-prevention-holistic-innovation-and-messaging-say-experts.jpg)
The future of ‘ageing’? Beauty needs to be more ‘holistic’ and ‘inclusive’ – Experts
![HairRevive [MM+Zn], a powerful solution combating hair aging thanks to Musk Mallow and Zinc](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser/publications/cosmetics/cosmeticsdesign-asia.com/product-innovations/hairrevive-mm-zn-a-powerful-solution-combating-hair-aging-thanks-to-musk-mallow-and-zinc/16555616-1-eng-GB/HairRevive-MM-Zn-a-powerful-solution-combating-hair-aging-thanks-to-Musk-Mallow-and-Zinc.jpg)
![Lemon8 has highlighted differences in skin care concerns and makeup preferences among millennials and Generation Z demographics in Japan. [Getty Image]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/10/03/millennials-vs-gen-z-social-media-insights-reveal-divergent-beauty-concerns-in-japan/16792349-3-eng-GB/Millennials-vs-Gen-Z-Social-media-insights-reveal-divergent-beauty-concerns-in-Japan.jpg)
![The founder of a microbiome-centric skin care brand believes the overuse of the term ‘microbiome-friendly’ has adversely affected her brand. [Sage & Ylang]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/regulation-safety/sage-ylang-s-relaunched-acne-care-range-offers-an-opportunity-for-microbiome-education/16770008-1-eng-GB/Sage-Ylang-s-relaunched-acne-care-range-offers-an-opportunity-for-microbiome-education.jpg)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/10/02/biomimetics-embracing-biomimetics-can-meet-rising-consumer-demand-for-high-performing-natural-ingredients/16741196-3-eng-GB/Biomimetics-Embracing-biomimetics-can-meet-rising-consumer-demand-for-high-performing-natural-ingredients.jpg)
![escentials is on course for rapid expansion spree across Asia as consumers from Vietnam to India. [escentials]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/09/29/escentials-gears-up-to-meet-soaring-demand-for-luxury-niche-beauty-across-asia/16770116-3-eng-GB/escentials-gears-up-to-meet-soaring-demand-for-luxury-niche-beauty-across-Asia.jpg)
