Beyond UV protection: Indian consumers looking for ‘functionality and aesthetics’ in sun care - Lotus Herbals

The firm recently launched its Lotus Organics+ mineral-based sunscreens, using organic ingredients and providing additional skin care benefits.

Speaking to CosmeticsDesign-Asia,​ its chairman and managing director, Nitin Passi, said there is a market gap for sunscreens with “100% mineral-based, reliable and skin-friendly formulations.​”

“Minerals act as physical barriers by deflecting UV rays, instead of absorbing them. Mineral sunscreens ​are also often considered less irritating compared to their chemical counterparts, making them particularly appealing to individuals with acne-prone or sensitive skin with reduced chances of adverse reactions, such as redness or inflammation, ensuring a more comfortable experience for users,” ​he explained the benefits of mineral-based sunscreens.

The consumer trends driving the sun care market in India include a rising awareness of the importance of sun protection and consumers are seeing it as “an integral part of their skincare regimen​”; and an increasing demand for “multifunctional sun care products with diverse formats and finishes.​”

Regarding the latter trend, Passi said that Indian consumers prefer matte-finish and sun care products that offer additional skin care benefits such as moisturizing and coverage. The firm is riding on the popularity of SPF-enriched BB creams and moisturizers in the market.

MarketResearch foresees that the rising demand for organic and natural products and multi-function products with whitening and anti-ageing benefits will likely drive the growth of India’s sun care market.

Lotus Organics+ range comprises of the hydrating gel, ultra-matte, and the sheer brightening – identified by the firm as the best-selling product. They are available in 100gm tubes.

The hero ingredient in its best-seller is the White Peony flower extract that targets pigmentation and blemishes. Additionally, Passi said that its “non-greasy formula and feather-light breathable texture​” is also key to delivering a pleasant user experience for consumers.

Lotus Organics+ is made available for international shipping via its website and major e-commerce platforms such as Flipkart, Nykaa, and Amazon, as well as at selected retail channels across India.

When asked about NPD prospects in the sun care category, Passi said that it is targeting “innovative formats and formulations​” such as sunscreen stick format and products with other skin care benefits to enhance sun protection and user experience for its customers.