China focus: Latest developments in China’s booming beauty market

Lancaster off to ‘dream start’ in China with debut of flagship and ultra-premium line – Coty CEO​

American beauty major Coty is optimistic about Lancaster’s future in China as the launch of its new flagship and its ultra-premium Ligne Princiere line takes off with aplomb.

Coty kicked off the launch of Lancaster’s Ligne Princiere in March. It also unveiled Lancaster’s first flagship store in Hangzhou, China.

CEO Sue Y. Nabi said the firm would continue to open new doors in China’s “most luxurious locations”, ​while also launching online on platforms such as Tmall and Douyin.

Yatsen revenue rebound ‘will take time’ despite signs of market recovery – CEO​

Chinese cosmetics company Yatsen Holdings expects revenue will take longer to bounce back despite improved market conditions in the domestic beauty market.

The company reported that its total net revenue for the first quarter (Q1) declined by 41% year-over-year to RMB765.4m (USD111.5m).

This was driven by continued sluggish performance of colour cosmetics, which declined 29.1% year on year. The decline was partially offset by a 34.2% year over year increase in skin care sales.

Symrise aims to unearth mega-brand potential in China​​

Symrise is on the search to identify a homegrown brand that could redefine China’s fine fragrance landscape and challenge Western fragrance powerhouses for the hearts and noses of perfume aficionados.

The fragrance house was currently on the hunt for the “brand of the future” ​that could cement China’s place in the fragrance world.

The company believes the time is ripe for China to develop its own fine fragrance culture as locals are becoming increasingly sophisticated.

New measures to eliminate China e-commerce mischiefs will boost consumer confidence – analyst​

China has announced a new set of measures to tighten regulation of beauty e-commerce platforms and merchants.

China National Medical Products Administration (NMPA) has issued the finalised “Supervision and Administration Measures on Cosmetics Manufacture and Operation”, which will be implemented from September 1.

The measures comprehensively and systematically stipulate the management requirements for cosmetics e-commerce platforms, cosmetics companies on the platforms, and supervision and administration departments.

FANCL’s premium line vies for a slice of China’s skin ageing cosmetics market via e-commerce platforms​

Japanese brand BRANCHIC says it is focused on meeting the “quick and intensive” skin care needs of mature consumers, while increasing its sales channels to beauty salons in the local market.

BRANCHIC was established with the aim of expanding into the global premium skin care market.
The brand entered Chinese cross-border e-commerce platforms such as Tmall, RED (Xiaohongshu) and Douyin in June 2022.

“There is a large market for premium skin care products in China. We want to strengthen our position as an innovative and high-performance brand in this market first, before pursuing further expansion globally,” ​Yuko Hamada, chief examiner of BRANCHIC’s told CosmeticsDesign-Asia​.